6. Trends your audience is interested in
Posted: Sun Feb 16, 2025 3:45 am
To harness trends successfully, it’s important to map out your business objectives, data analysis plans and baseline metrics before you start scrolling for inspiration.
How to find: Explore social media networks and other tools like Google Trends to keep a pulse on what’s hot. Also, use Sprout’s listening tool to identify trends and topics in your industry and among customers through keywords. Uncover keywords and terms most used by your target audience and discover related topics frequently mentioned with any terms car owner data you’re currently tracking.
7. What content resonates with your audience
With millions of posts published on social daily, you need to be strategic to capture your audience’s attention. Take stock of your existing content to see what themes or content formats fuel your performance goals.
If in-feed video gets you more impressions than text posts, consider investing more in video production. If your goal is to drive conversations, refer to posts with high engagement (likes, comments or shares). And don’t be afraid to ask your audience directly what topics or social content they want to see from you.
How to find: Sprout’s Post Performance Report helps you break down the types of content you’ve published and identify which performed the best. For more granular insights, sort the data by impressions, engagement and clicks to determine what formats and themes are most effective on specific networks.
How to find: Explore social media networks and other tools like Google Trends to keep a pulse on what’s hot. Also, use Sprout’s listening tool to identify trends and topics in your industry and among customers through keywords. Uncover keywords and terms most used by your target audience and discover related topics frequently mentioned with any terms car owner data you’re currently tracking.
7. What content resonates with your audience
With millions of posts published on social daily, you need to be strategic to capture your audience’s attention. Take stock of your existing content to see what themes or content formats fuel your performance goals.
If in-feed video gets you more impressions than text posts, consider investing more in video production. If your goal is to drive conversations, refer to posts with high engagement (likes, comments or shares). And don’t be afraid to ask your audience directly what topics or social content they want to see from you.
How to find: Sprout’s Post Performance Report helps you break down the types of content you’ve published and identify which performed the best. For more granular insights, sort the data by impressions, engagement and clicks to determine what formats and themes are most effective on specific networks.