3 Brand experience examples
Posted: Sun Feb 16, 2025 3:54 am
Monitor and measure your brand experience continuously with metrics that speak to your customer experience, customer engagement, brand perception and reputation, customer retention and revenue.
Assess the effectiveness of your brand strategy against these metrics in conjunction with your objectives on an ongoing basis to proactively meet customer and market shifts.
These examples demonstrate how brands can use social listening analytics to truly understand their audience and build thriving brand experiences that support their growth.
1.Netflix
Netflix garners tons of social media comments from its 232 million cash app data subscribers. They leveraged this massive source of customer opinions for robust insights to build a brand voice that’s authentic and differentiated from others.
They also leaned into social listening to draw inspiration for relatable content and create unique, ownable moments on social (Netflix memes). Based on their audience’s social conversations, they developed new content categories like “Netflix is a joke” and “strong black lead” and dedicated Twitter handles to drive awareness with compelling storytelling that added to the conversation while increasing engagement.
2. Chicago Bulls
The Chicago Bulls wanted to revitalize their brand experience to engage and connect with fans on a deeper level. Through Sprout’s analytics and Advanced Listening, the Bulls sought to uncover emerging trends amongst their audiences and better understand what content resonated most. They also dove into audience attitudes and opinions for insights based on audience demographics and geographic location.
Assess the effectiveness of your brand strategy against these metrics in conjunction with your objectives on an ongoing basis to proactively meet customer and market shifts.
These examples demonstrate how brands can use social listening analytics to truly understand their audience and build thriving brand experiences that support their growth.
1.Netflix
Netflix garners tons of social media comments from its 232 million cash app data subscribers. They leveraged this massive source of customer opinions for robust insights to build a brand voice that’s authentic and differentiated from others.
They also leaned into social listening to draw inspiration for relatable content and create unique, ownable moments on social (Netflix memes). Based on their audience’s social conversations, they developed new content categories like “Netflix is a joke” and “strong black lead” and dedicated Twitter handles to drive awareness with compelling storytelling that added to the conversation while increasing engagement.
2. Chicago Bulls
The Chicago Bulls wanted to revitalize their brand experience to engage and connect with fans on a deeper level. Through Sprout’s analytics and Advanced Listening, the Bulls sought to uncover emerging trends amongst their audiences and better understand what content resonated most. They also dove into audience attitudes and opinions for insights based on audience demographics and geographic location.