First things first, are you running a giveaway or a contest?
Posted: Sun Feb 16, 2025 4:22 am
Before anything else, you need to make sure you define the overall objective of your Instagram giveaway. Otherwise, how will you determine whether or not it was successful in the end?
A few questions you might ask yourself to determine your goals are:
Are you trying to engage your audience more in your content?
Are you aiming to generate a larger following?
Is your plan to build a library of UGC to share on social media?
This is going to determine what type of Instagram giveaway you run. fantuan data Whatever your main goal or objective is, keep it in mind throughout your entire contest planning process so that everything you do makes sense for your end goal.
2. Identify your budget and prizes
The next step is to identify what your budget is and how large of a prize or prize bundle you’re able to give away for free. You might start with a single, small prize for your first giveaway to test the waters before eventually moving onto a larger prize down the road.
Keep in mind that your prize should be specific to your target audience and something unique for hem to win.
For example, a cash prize or an iPad or iPhone could apply to anyone, whereas a gift card or limited edition product from your shop would appeal only to the people who would buy from you anyways. This helps engage your target audience further and can also help your awareness goals. If the winner posts their own photos of the products they received from your contest, you’ll get additional awareness and reach out of your efforts.
A few questions you might ask yourself to determine your goals are:
Are you trying to engage your audience more in your content?
Are you aiming to generate a larger following?
Is your plan to build a library of UGC to share on social media?
This is going to determine what type of Instagram giveaway you run. fantuan data Whatever your main goal or objective is, keep it in mind throughout your entire contest planning process so that everything you do makes sense for your end goal.
2. Identify your budget and prizes
The next step is to identify what your budget is and how large of a prize or prize bundle you’re able to give away for free. You might start with a single, small prize for your first giveaway to test the waters before eventually moving onto a larger prize down the road.
Keep in mind that your prize should be specific to your target audience and something unique for hem to win.
For example, a cash prize or an iPad or iPhone could apply to anyone, whereas a gift card or limited edition product from your shop would appeal only to the people who would buy from you anyways. This helps engage your target audience further and can also help your awareness goals. If the winner posts their own photos of the products they received from your contest, you’ll get additional awareness and reach out of your efforts.