Email marketing alone is not enough!
Posted: Sun Feb 16, 2025 4:25 am
And how can I know if my company is ready to switch between them? These questions always arise when we wonder about the changes we need or should make in relation to marketing strategies in order to scale our results. We all realize how powerful email marketing is within the composition of a marketing action plan, but the implementation of its automation can bring a very high effectiveness to the strategy you already have.
There are many differences between email marketing and a marketing automation platform. An email server will only allow you to send a large volume and have control over the opening rate, but this is not scalable in the medium and long term. With marketing automation, you will have access to resources such as multi-stage campaigns, lead scoring , analytics , tools that will allow you to create increasingly precise and efficient tactics.
If you think it's possible to stick to email marketing alone, you're not aware of the difficulties you may encounter as your results grow. Here are some of the challenges you may face if you stick to email marketing alone for too long.
Email marketing is time consuming
Since there is no functionality within the email server to perform any kind of automation or fine-tune your campaigns, you will have to perform various activities manually to ensure that your emails reach the maximum number of potential customers at the right time. Through marketing automation, you can reduce the time you spend on manual work on individual emails. You can then focus on creating multi-stage, automated campaigns to nurture your leads while ensuring effective results.
There are many differences between email marketing and a marketing automation platform. An email server will only allow you to send a large volume and have control over the opening rate, but this is not scalable in the medium and long term. With marketing automation, you will have access to resources such as multi-stage campaigns, lead scoring , analytics , tools that will allow you to create increasingly precise and efficient tactics.
If you think it's possible to stick to email marketing alone, you're not aware of the difficulties you may encounter as your results grow. Here are some of the challenges you may face if you stick to email marketing alone for too long.
Email marketing is time consuming
Since there is no functionality within the email server to perform any kind of automation or fine-tune your campaigns, you will have to perform various activities manually to ensure that your emails reach the maximum number of potential customers at the right time. Through marketing automation, you can reduce the time you spend on manual work on individual emails. You can then focus on creating multi-stage, automated campaigns to nurture your leads while ensuring effective results.