Possibility to conduct PMax experiments
Posted: Sun Feb 16, 2025 4:53 am
The Google Ads platform enables companies to optimize advertising campaigns in order to reach the right target group. The Performance Max (PMax) campaigns represent a special type of campaign, as they are designed for maximum performance in order to maximize the conversion value. You can read exactly how the PMax campaigns work here .
Anyone who is unsure at the beginning whether kazakhstan phone number list a PMax campaign is the right choice can now rejoice. From now on, there is the possibility to carry out PMax experiments and test whether the change makes sense for you. This means that you can start shopping campaigns manually to test the PMax campaign.
Overview of Performance Max experiments in the Google Ads interface with a focus on test results for shopping campaigns.
Once the advertiser has started the PMax test, Google Ads will use this campaign to try to reach the target group across the entire Google Ads network. The campaign will then be displayed on various channels such as YouTube, Display, Google Search and Gmail. This is how Google and the algorithm will determine when and on which channel the ads should be displayed in order to increase the conversion value.
Would you like to learn more about the PMax experiments? Then please contact us. We will be happy to answer your questions and help you integrate them into your Microsoft Advertising account.
Anyone who is unsure at the beginning whether kazakhstan phone number list a PMax campaign is the right choice can now rejoice. From now on, there is the possibility to carry out PMax experiments and test whether the change makes sense for you. This means that you can start shopping campaigns manually to test the PMax campaign.
Overview of Performance Max experiments in the Google Ads interface with a focus on test results for shopping campaigns.
Once the advertiser has started the PMax test, Google Ads will use this campaign to try to reach the target group across the entire Google Ads network. The campaign will then be displayed on various channels such as YouTube, Display, Google Search and Gmail. This is how Google and the algorithm will determine when and on which channel the ads should be displayed in order to increase the conversion value.
Would you like to learn more about the PMax experiments? Then please contact us. We will be happy to answer your questions and help you integrate them into your Microsoft Advertising account.