Social Media Listening Conversation Dashboard

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Select Channels Strategically
Truth is, you can choose to start building an omnichannel experience on all channels, but that would require a huge commitment. Surviving on every channel is almost impossible, so pick one and build from there. Dig loan data into social analytics to identify the social channel with the highest engagement and optimize it.

Sprout’s audience listening tool can also help you research the type of content your audience is consuming, what your competitors are doing, and, most importantly, how you can do better.

Maintain consistency across the customer journey
To remain consistent, you need clear policies and values that your brand must be known for. Document this in a brand-style guide to get every team on the same page and present a unified vision of your company to the public.

Some components of your brand style guide include the mission statement, typography, color palette, and common vocabulary. Go into the tiniest details. For example, if your brand is known for sustainability, it must reflect your choice of materials or color. Also, organize training sessions to help your staff understand your style guide. Every employee must understand what the brand stands for and their role in protecting it.

Examples of successful omnichannel experiences
Now that we’ve gone through the basics of an omnichannel customer experience, let’s look at some examples of successful omnichannel experiences.