Follow the money!
Posted: Sun Feb 16, 2025 6:25 am
We have traffic, now what?
Our blog has always focused on converting visitors into leads.
Thus, our primary objective is to acquire more subscribers and get them to convert them to download one of our materials through a landing page .
Throughout history, this blog post has given us 5,397 leads since its publication (see the print).
500 thousand blog post
And it was visited by more than 12 thousand of our contacts.
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Taking into account all the contacts that came through the article, during this period we won 28 new clients.
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Okay, I understand. You want me to tell you how we turn this into money. So, pay attention.
The 12,000 contacts who visited the site received personalized content via email and social media ig data , through our marketing automation platform.
Of the 12,000, 970 contacts were qualified by marketing and routed to the sales team as qualified leads , also called MQLs.
Happily, our sales team converted 28 of these contacts into customers.
OH YEAH! MONEY!
Now let's get to the Rock Content numbers.
Our current average ticket is R$ 1300.00 and our minimum contract period is 12 months.
Each new client means, in practice for Rock Content, revenues of R$ 15,600 in annual contract value (also affectionately called ACV or Annual Contract Value).
Our blog has always focused on converting visitors into leads.
Thus, our primary objective is to acquire more subscribers and get them to convert them to download one of our materials through a landing page .
Throughout history, this blog post has given us 5,397 leads since its publication (see the print).
500 thousand blog post
And it was visited by more than 12 thousand of our contacts.
11img
Taking into account all the contacts that came through the article, during this period we won 28 new clients.
12img
Okay, I understand. You want me to tell you how we turn this into money. So, pay attention.
The 12,000 contacts who visited the site received personalized content via email and social media ig data , through our marketing automation platform.
Of the 12,000, 970 contacts were qualified by marketing and routed to the sales team as qualified leads , also called MQLs.
Happily, our sales team converted 28 of these contacts into customers.
OH YEAH! MONEY!
Now let's get to the Rock Content numbers.
Our current average ticket is R$ 1300.00 and our minimum contract period is 12 months.
Each new client means, in practice for Rock Content, revenues of R$ 15,600 in annual contract value (also affectionately called ACV or Annual Contract Value).