Why was this blogger chosen?
Posted: Sun Feb 16, 2025 7:17 am
We know that today's youth, the buzzers, are different from previous generations. They are much more progressive and daring. They don't like to be told off, and they can express themselves in different ways and through different formats. So in this campaign, we wanted to show the buzzers for who they are - a little naughty and outspoken.
Arina Gereeva continues . Why was this blogger algeria telegram data chosen? The choice was made not only on my initiative, but was based on the indicators of the target audience: their age, interests and type of activity. We needed to capture the audience of teenagers, but it was also important to take into account the influencer as a person. And this is important to remember in every advertising campaign with influencers, because the influencer becomes the face of the brand for a certain time. It goes without saying that it is necessary to analyze all the manifestations of the blogger, wherever he appears, but we regularly update and monitor our base of 400 bloggers, as I mentioned earlier.
What are we doing?
We focus on the influencer as a person, taking into account their energy, delivery, audience engagement, and the important brand match. This match is our starting point for further work.
We focus on the influencer as a person
What did this look like in practice? In practice, this was expressed in the form of rebellious posts and videos on TikTok, which Inna mentioned. In the posts and videos, we revealed various features of the LIKE card. Each video was dedicated to a specific function of the card, and we presented it in a blogger's fan format.
Arina Gereeva continues . Why was this blogger algeria telegram data chosen? The choice was made not only on my initiative, but was based on the indicators of the target audience: their age, interests and type of activity. We needed to capture the audience of teenagers, but it was also important to take into account the influencer as a person. And this is important to remember in every advertising campaign with influencers, because the influencer becomes the face of the brand for a certain time. It goes without saying that it is necessary to analyze all the manifestations of the blogger, wherever he appears, but we regularly update and monitor our base of 400 bloggers, as I mentioned earlier.
What are we doing?
We focus on the influencer as a person, taking into account their energy, delivery, audience engagement, and the important brand match. This match is our starting point for further work.
We focus on the influencer as a person
What did this look like in practice? In practice, this was expressed in the form of rebellious posts and videos on TikTok, which Inna mentioned. In the posts and videos, we revealed various features of the LIKE card. Each video was dedicated to a specific function of the card, and we presented it in a blogger's fan format.