6 factors to consider when doing On Page SEO
Posted: Mon Dec 23, 2024 5:03 am
You've probably heard about what SEO is. If you're not sure, SEO, or Search Engine Optimization, refers to search engine optimization. When we do SEO, we try to position our web pages in the top positions, which helps users find us more easily when they search in search engines with one of the keywords we've defined for our strategy. In a previous article on our blog: What is SEO and what makes it so important? we told you a little more about this technique. Here, we're going to talk to french email you about what On-Page SEO is, the factors to take into account, and how you can attract visitors to your website. Stay until the end and learn more!
What is “On-Page SEO”?
Now that we've refreshed you on what SEO is , let's see what On-Page SEO is . To start with, translated from English, it means SEO within the page , so On-Page SEO is nothing more than internal SEO . This includes different techniques that affect your website's files, its structure, the enhancement of keywords and adjacent factors.
What is “On-Page SEO” for?
Do you want to make life easier for Google? Well, it's time to consider internal SEO . With it, you can index your pages as quickly as possible and classify them according to your interests, saying which one is more important than another. In other words, you guide Google, explaining in a polite way what the objective or purpose of your website is and in this way, you get the robot to easily index the information but from the user's point of view, making the user's experience on your website easier.
What factors should be taken into account when doing On-Page SEO?
You need to know first that no matter what, Google is going to rank your pages, whether you like it or not, since it needs to be able to offer answers to users' needs or searches, so guiding it correctly is important for you to appear in the search engine. If the crawling robots cannot find your page, or cannot index it, you will not appear in Google. It is important that you take into account a series of factors for internal SEO such as:
Domain: Although the domain is no longer as important to Google, the words we choose for our brand help our positioning, so choosing generic words for our domain dilutes the brand image or branding.
Competitor and keyword analysis: before implementing positioning techniques, we must perform a good analysis of the competition and the keywords to be positioned so that it is easier for users to search.
Information structure: having clean code is of utmost importance, because this way the robot and the user will be able to find our well-structured information. Make good use of HTML .
Website architecture: we must take into account a good internal link structure and an anchor text that is intuitive, but at the same time fits with the place where we want to redirect the user.
Loading speed: If a user lands on your site and the loading speed is slow, they are likely to get frustrated and leave immediately. A slow-loading website is a waste of time for both the robot and the user.
What is “On-Page SEO”?
Now that we've refreshed you on what SEO is , let's see what On-Page SEO is . To start with, translated from English, it means SEO within the page , so On-Page SEO is nothing more than internal SEO . This includes different techniques that affect your website's files, its structure, the enhancement of keywords and adjacent factors.
What is “On-Page SEO” for?
Do you want to make life easier for Google? Well, it's time to consider internal SEO . With it, you can index your pages as quickly as possible and classify them according to your interests, saying which one is more important than another. In other words, you guide Google, explaining in a polite way what the objective or purpose of your website is and in this way, you get the robot to easily index the information but from the user's point of view, making the user's experience on your website easier.
What factors should be taken into account when doing On-Page SEO?
You need to know first that no matter what, Google is going to rank your pages, whether you like it or not, since it needs to be able to offer answers to users' needs or searches, so guiding it correctly is important for you to appear in the search engine. If the crawling robots cannot find your page, or cannot index it, you will not appear in Google. It is important that you take into account a series of factors for internal SEO such as:
Domain: Although the domain is no longer as important to Google, the words we choose for our brand help our positioning, so choosing generic words for our domain dilutes the brand image or branding.
Competitor and keyword analysis: before implementing positioning techniques, we must perform a good analysis of the competition and the keywords to be positioned so that it is easier for users to search.
Information structure: having clean code is of utmost importance, because this way the robot and the user will be able to find our well-structured information. Make good use of HTML .
Website architecture: we must take into account a good internal link structure and an anchor text that is intuitive, but at the same time fits with the place where we want to redirect the user.
Loading speed: If a user lands on your site and the loading speed is slow, they are likely to get frustrated and leave immediately. A slow-loading website is a waste of time for both the robot and the user.