Why is developing an SEO strategy important?
Posted: Sun Feb 16, 2025 8:04 am
At the SEO DAY conference, Hanna Stechenko , SEO team manager at Panda Doc, told how, with the help of SEO optimization, a company with a mostly English-speaking audience increased traffic by 143%.
I decided and found some key points why strategy development is important.
Namely, the strategy generally helps you to promote armenia telegram data keywords more effectively . The strategy also helps to avoid cannibalization , which is no less important. The strategy also helps to achieve higher positions on competitive keywords and to identify keywords that are important specifically for your business. That is, you have full scope and complete control over what you do, how you do it, and why you do it.
As a result, you gain authority in your industry niche, higher organic traffic rates , and of course, higher conversion rates , which is essentially the main criterion for your business.
To sum it all up, the main reason why strategy is important is that developing a content strategy takes dedication and patience. But when you put in the time and effort, it helps you connect with the right audience for your business and also adds value to your organization. Because you are still doing strategy and doing what is important to your users.
How do we develop a content strategy at Panda Doc?
Here I would like to tell you how we do it in our company. Perhaps some of you have already heard of Panda Doc, and perhaps some of you already use our services. We are often compared to various competitors, especially in terms of our electronic signature. But not many people know about our other capabilities, for example, how to create contracts. And at the beginning of 2023, we decided that now is the time to do something new and show our new capabilities. We started developing a strategy.
Our strategy is topic clusters, which is a direct translation from English. If translated into Ukrainian, their name could be thematic clusters and pillar pages. Let's go through what they are and why they are important.
Topic clusters and pillar pages cannot exist without each other. If there is a pillar page, then there must always be a topic cluster. What is a topic cluster? Topic clusters are a method of organizing your content that helps improve your site's ranking and also makes it easier for users to navigate. If we look at topic clusters in practice, they are related pages dedicated to a certain topic. Pillar pages , or also called main pages, represent the main topic and contain links to the content of the topic block.
I decided and found some key points why strategy development is important.
Namely, the strategy generally helps you to promote armenia telegram data keywords more effectively . The strategy also helps to avoid cannibalization , which is no less important. The strategy also helps to achieve higher positions on competitive keywords and to identify keywords that are important specifically for your business. That is, you have full scope and complete control over what you do, how you do it, and why you do it.
As a result, you gain authority in your industry niche, higher organic traffic rates , and of course, higher conversion rates , which is essentially the main criterion for your business.
To sum it all up, the main reason why strategy is important is that developing a content strategy takes dedication and patience. But when you put in the time and effort, it helps you connect with the right audience for your business and also adds value to your organization. Because you are still doing strategy and doing what is important to your users.
How do we develop a content strategy at Panda Doc?
Here I would like to tell you how we do it in our company. Perhaps some of you have already heard of Panda Doc, and perhaps some of you already use our services. We are often compared to various competitors, especially in terms of our electronic signature. But not many people know about our other capabilities, for example, how to create contracts. And at the beginning of 2023, we decided that now is the time to do something new and show our new capabilities. We started developing a strategy.
Our strategy is topic clusters, which is a direct translation from English. If translated into Ukrainian, their name could be thematic clusters and pillar pages. Let's go through what they are and why they are important.
Topic clusters and pillar pages cannot exist without each other. If there is a pillar page, then there must always be a topic cluster. What is a topic cluster? Topic clusters are a method of organizing your content that helps improve your site's ranking and also makes it easier for users to navigate. If we look at topic clusters in practice, they are related pages dedicated to a certain topic. Pillar pages , or also called main pages, represent the main topic and contain links to the content of the topic block.