Read also: What about influencer marketing during war?

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We worked with creators Asinastra and Tumazar on the Lenovo Yoga project. The goal of the project was to show how innovation and technology help in creative interaction, improve and accelerate the result.

We created an interesting comic in English, adding famous and frequently used phrases in English, which is what Tumazar specializes in. Asinastra drew the comic characters using a laptop with a stylus that holds a long charge and conveniently folds into a tablet, allowing for flexible use of its capabilities.

The created product educates, entertains, armenia telegram data and continues to live on the pages of its creators.


To summarize
Following trends in influencer marketing is an important element of a successful marketing strategy. In the context of the war in Ukraine, this becomes especially important, as society needs new heroes and thought leaders.

Defenders of the country, veteran volunteers, and doctors become role models and can be involved in marketing campaigns to increase their effectiveness and social significance. Using trends such as inclusivity, unconventional collaboration, brand ambassadorship, social responsibility, and long-term cooperation helps create successful and influential campaigns that contribute to the development of brands and society as a whole.

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