You need to continue communicating with the customer after the purchase.
Posted: Sun Feb 16, 2025 9:29 am
Repeat purchase
That's all, the goal achieved? The client bought from you, not from a competitor. But does this guarantee a repeat sale? Not necessarily. Therefore, it's too early to rest on your laurels. You still need to make the client want to buy from you again. Of course, the higher the level of service, the more chances that customers will spend their money with you again in the future. But this is not an axiom. You need to consolidate the effect by forming loyalty. How to do it?
It should be something more than two SMS messages oman telegram data like “your order has been sent” and “your order is waiting at the post office.” First of all, it can be a personalized thank you to the client for choosing you — via SMS, messenger, mail, or a physical postcard. You can also create a concise form and offer to fill it out. Date of birth, preferences, goals… And then use the information in communication. For example, congratulate the client on their birthday and give a personal discount. Messages should also generate positive emotions and motivate. You can add wishes like “Have a nice day,” “Enjoy your use,” or “May everything go well for you .” It is no less important to offer the client help or technical support through all available communication channels. Don’t wait for a problem, but communicate proactively. The main thing is for the client to be pleasantly surprised and want to thank you not only for what you sold them, but also for how you did it. And the best thank you is a positive review. Help make it easy by connecting Binotel Feedback or Feedback QR . This will strengthen your business's connection with the customer and increase the chances of repeat purchases.
Binotel Feedback
Competitors are always in sight
So, you were seen, chosen, bought for the first time and again. But do not forget that the Ukrainian business environment is dynamic. And an established work system may require regular adjustments. To do this, you should determine the competitive environment in which your company exists and start from its realities. Accordingly, constantly act tactically and have short-term plans. You analyzed your competitors, planned how you will defeat them at all levels, and started working. This cycle should be repeated every two months and then you will definitely be on the wave of competition, not under it.
That's all, the goal achieved? The client bought from you, not from a competitor. But does this guarantee a repeat sale? Not necessarily. Therefore, it's too early to rest on your laurels. You still need to make the client want to buy from you again. Of course, the higher the level of service, the more chances that customers will spend their money with you again in the future. But this is not an axiom. You need to consolidate the effect by forming loyalty. How to do it?
It should be something more than two SMS messages oman telegram data like “your order has been sent” and “your order is waiting at the post office.” First of all, it can be a personalized thank you to the client for choosing you — via SMS, messenger, mail, or a physical postcard. You can also create a concise form and offer to fill it out. Date of birth, preferences, goals… And then use the information in communication. For example, congratulate the client on their birthday and give a personal discount. Messages should also generate positive emotions and motivate. You can add wishes like “Have a nice day,” “Enjoy your use,” or “May everything go well for you .” It is no less important to offer the client help or technical support through all available communication channels. Don’t wait for a problem, but communicate proactively. The main thing is for the client to be pleasantly surprised and want to thank you not only for what you sold them, but also for how you did it. And the best thank you is a positive review. Help make it easy by connecting Binotel Feedback or Feedback QR . This will strengthen your business's connection with the customer and increase the chances of repeat purchases.
Binotel Feedback
Competitors are always in sight
So, you were seen, chosen, bought for the first time and again. But do not forget that the Ukrainian business environment is dynamic. And an established work system may require regular adjustments. To do this, you should determine the competitive environment in which your company exists and start from its realities. Accordingly, constantly act tactically and have short-term plans. You analyzed your competitors, planned how you will defeat them at all levels, and started working. This cycle should be repeated every two months and then you will definitely be on the wave of competition, not under it.