Director of External and Internal Communications, SKOLKOVO School of Management
Posted: Sun Feb 16, 2025 9:47 am
We have started introducing entire modules on business communication with different audiences into educational programs. Where does this interest come from? When doing business on the domestic market, companies understand perfectly well how to build a dialogue with the audience, where to look for the necessary contacts, how and with whom to negotiate. But now many have moved to different regions of the world, and businesses are faced with the need to talk about themselves and their products in some new way.
Ksenia Trifonova
It is also expected that the demand for anti-crisis communications within the country is growing, and there is a large field for consulting and agency work here.
The last year and a half have given companies many honduras mobile database reasons for anti-crisis communications with partners and teams: how to talk to them about certain events - various mergers, acquisitions, restructurings. All this requires explanations. When a company finds itself in such a crisis situation, assistance in communications becomes in demand. Therefore, consultants and individual agencies need to look at the demand of the audience, which is currently in a storm.
Ksenia Trifonova
Director of External and Internal Communications, SKOLKOVO School of Management
What about personnel: tools instead of strategy, top PR specialists moving into private practice
The industry continues to face a talent shortage. Young people have little interest in pursuing careers in PR, and the challenge for the industry is to keep them interested.
We are always looking for young and, most importantly, talented personnel. The younger generation is often afraid of multitasking, workload and responsibility that await them in agencies. However, working "on the front lines of communications" is an invaluable professional experience and contribution to your competencies and skills. It seems to me that one of the key tasks of industry associations is to nurture and help young communicators. In the end, we all want to deal with professional employees, partners and competitors.
Liliya Glazova
CEO of the research company PR News, Chairperson of the Association of Consulting Companies in the Field of Public Relations (AKOS)
At the same time, experts note that those young people who do enter the profession are focused on the instrumental side of the work, forgetting about strategic aspects.
Ksenia Trifonova
It is also expected that the demand for anti-crisis communications within the country is growing, and there is a large field for consulting and agency work here.
The last year and a half have given companies many honduras mobile database reasons for anti-crisis communications with partners and teams: how to talk to them about certain events - various mergers, acquisitions, restructurings. All this requires explanations. When a company finds itself in such a crisis situation, assistance in communications becomes in demand. Therefore, consultants and individual agencies need to look at the demand of the audience, which is currently in a storm.
Ksenia Trifonova
Director of External and Internal Communications, SKOLKOVO School of Management
What about personnel: tools instead of strategy, top PR specialists moving into private practice
The industry continues to face a talent shortage. Young people have little interest in pursuing careers in PR, and the challenge for the industry is to keep them interested.
We are always looking for young and, most importantly, talented personnel. The younger generation is often afraid of multitasking, workload and responsibility that await them in agencies. However, working "on the front lines of communications" is an invaluable professional experience and contribution to your competencies and skills. It seems to me that one of the key tasks of industry associations is to nurture and help young communicators. In the end, we all want to deal with professional employees, partners and competitors.
Liliya Glazova
CEO of the research company PR News, Chairperson of the Association of Consulting Companies in the Field of Public Relations (AKOS)
At the same time, experts note that those young people who do enter the profession are focused on the instrumental side of the work, forgetting about strategic aspects.