Last year, there were changes in the top of the agenda generators:
Posted: Sun Feb 16, 2025 10:26 am
Tsargrad TV made an unexpected turn and broke into third place, displacing Interfax from this place. This, of course, is not an equivalent replacement, because Tsargrad published a huge amount of socio-political news, while a significant share of Interfax news is economic news, including industry news.
"Kommersant", "Komsomolskaya Pravda", "Arguments and Facts" published less news than the year before, and therefore lost their positions. This is quite understandable: there was less business news last year than socio-political news, so the media landscape changed a little.
In the top of the publications by coverage, the first line is RBK. Apart from it, only one business media outlet made it into the top — Kommersant, the rest of the rating positions are occupied by socio-political publications. In addition, this year, Voennoye Obozreniye made it into the top, which is not typical for the rating.
Top online publications by reach
It is important to understand that each niche has its own top paraguay mobile database cited and covered publications. These are two different ratings that can be formed in SKAN for a specific industry.
Top cited sources in the transport industry as of early April 2023
Among the TV channels, GTRK with 20 million viewers occupies the first line of the rating, followed by Channel One and NTV with 15 million viewers.
TV channel rating by coverage
Speaking about the press, Rossiyskaya Gazeta is far ahead of other publications (average daily reach is 3.2 million), with Argumenty i Fakty and Komsomolskaya Pravda in second place.
Printed media ranking by coverage
Content: new formats and well-forgotten old
Despite the huge amount of socio-political news, we are seeing positive mini-trends . Media projects are currently gaining momentum in the following areas:
cultures;
education;
design;
HR;
tourism;
support for entrepreneurship.
Capsule podcasts and audio performances are receiving separate development .
There is renewed interest in infographics or video infographics to explain complex things in simple visual language. This is a promising promotion channel, which is still underestimated in the Russian market. This promotion channel is directly related to native advertising, which is still holding its own.
"Kommersant", "Komsomolskaya Pravda", "Arguments and Facts" published less news than the year before, and therefore lost their positions. This is quite understandable: there was less business news last year than socio-political news, so the media landscape changed a little.
In the top of the publications by coverage, the first line is RBK. Apart from it, only one business media outlet made it into the top — Kommersant, the rest of the rating positions are occupied by socio-political publications. In addition, this year, Voennoye Obozreniye made it into the top, which is not typical for the rating.
Top online publications by reach
It is important to understand that each niche has its own top paraguay mobile database cited and covered publications. These are two different ratings that can be formed in SKAN for a specific industry.
Top cited sources in the transport industry as of early April 2023
Among the TV channels, GTRK with 20 million viewers occupies the first line of the rating, followed by Channel One and NTV with 15 million viewers.
TV channel rating by coverage
Speaking about the press, Rossiyskaya Gazeta is far ahead of other publications (average daily reach is 3.2 million), with Argumenty i Fakty and Komsomolskaya Pravda in second place.
Printed media ranking by coverage
Content: new formats and well-forgotten old
Despite the huge amount of socio-political news, we are seeing positive mini-trends . Media projects are currently gaining momentum in the following areas:
cultures;
education;
design;
HR;
tourism;
support for entrepreneurship.
Capsule podcasts and audio performances are receiving separate development .
There is renewed interest in infographics or video infographics to explain complex things in simple visual language. This is a promising promotion channel, which is still underestimated in the Russian market. This promotion channel is directly related to native advertising, which is still holding its own.