Possibilities of the In-house Internet Promotion Model

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Since our main goal was to maintain the quality, quantity, and regularity of contacts with the target audience, we set ourselves the task of maximizing the budget. Regarding the specific identification of these savings, it is worth noting that this is mainly achieved by optimizing efficiency.

When your team works in-house, they have a clear picture of the budget allocated to digital promotion, its distribution, and historical data on different promotional tools for each of your brands. So when it's time to optimize an advertising campaign for a smaller budget, you can be sure that the in-house team will do everything armenia telegram data possible to ensure that this optimization is carried out with maximum efficiency.

After switching to the In-house model, we were able to reduce this share from 3 to 5 percent, which undoubtedly had a positive impact on the budget and provided additional opportunities, since this amount can be redistributed between other tools.

And finally, from a savings perspective, there is another nice aspect — additional discounts and special offers. In connection with direct media purchases, many providers provide additional discounts or special conditions for production companies.