As a summary, we note the following:
Posted: Mon Feb 17, 2025 3:22 am
We can set the system to limit the desired conversion cost , which practically guarantees us targeted actions at a fixed cost. However, at the same time, we may encounter unstable ad delivery and, as a result, the results may have an acceptable cost for us, but will not be stable in volume.
Although the “Conversions” bidding strategy comes austria telegram data first when creating an advertising campaign, it cannot be said that it is basic and will be suitable in any situation. When you are just launching an advertising account and the system does not yet have optimization data, roughly speaking, it does not know who and when with maximum probability can leave a conversion, launching an advertising campaign with this strategy may not bring the desired result. And using a cap on the cost of conversion does not make sense at all, since the system does not have data on which to base its predictions.
This type of bidding strategy should only be used if there is a history of conversions in the advertising account;
Management requires some experience, as incorrect assignment of the target conversion cost can lead to a lack of impressions;
A conversion optimization strategy is optimal if your main goal is to get as many targeted actions on your site as possible.
2. Conversion value
Assigning rates
This strategy is often optimal for online stores that sell their products online. It is aimed at obtaining maximum value from the completed conversions - obtaining maximum income with minimal investment. A prerequisite for working with this bidding strategy is the setting up of e-commerce on the site.
Although the “Conversions” bidding strategy comes austria telegram data first when creating an advertising campaign, it cannot be said that it is basic and will be suitable in any situation. When you are just launching an advertising account and the system does not yet have optimization data, roughly speaking, it does not know who and when with maximum probability can leave a conversion, launching an advertising campaign with this strategy may not bring the desired result. And using a cap on the cost of conversion does not make sense at all, since the system does not have data on which to base its predictions.
This type of bidding strategy should only be used if there is a history of conversions in the advertising account;
Management requires some experience, as incorrect assignment of the target conversion cost can lead to a lack of impressions;
A conversion optimization strategy is optimal if your main goal is to get as many targeted actions on your site as possible.
2. Conversion value
Assigning rates
This strategy is often optimal for online stores that sell their products online. It is aimed at obtaining maximum value from the completed conversions - obtaining maximum income with minimal investment. A prerequisite for working with this bidding strategy is the setting up of e-commerce on the site.