Intelligent Tracking Prevention (ITP)
Posted: Mon Feb 17, 2025 3:33 am
To use Consent Mode and obtain user consent, it is enough to simply use ready-made services that already exist and do not require your own development. You can find a partner on Google and install the appropriate widget or plugin on your site. This system offers users to obtain consent quickly and easily, and also provides a link to your analytics. The cost of such a service is small, and if your main market is Europe, it becomes an important component of your business. According to GDPR, you are obliged to comply with the requirements for processing data of European users, regardless of whether you operate in the European market. However, Ukrainian companies may not feel such pressure, since the control over this is not so strict. Some websites may even restrict access from European countries due to the possibility of a complaint from European users, although this is a difficult and unlikely scenario.
Intelligent Tracking Prevention (ITP) is an update to bahamas telegram data Apple's Safari browser. According to ITP, even if a user has consented to the use of cookies, Safari deletes them after 7 days. This is done so that when the user visits the site again, the analytics cannot recognize that the user has been to the site before. There are different limits for first-party and third-party cookies, usually 24 hours or 7 days. After this period, the user is considered new to analytics, even if they have visited the site before.
This creates problems for marketers because the concept of “new users” becomes less precise. Incognito browsers also make it harder to determine user behavior. The error in determining new users depends on the use of Safari among your audience. For example, if Safari is very popular, the error can be significant. This is especially worth paying attention to in countries where a large number of users use various Apple devices.
Intelligent Tracking Prevention (ITP) is an update to bahamas telegram data Apple's Safari browser. According to ITP, even if a user has consented to the use of cookies, Safari deletes them after 7 days. This is done so that when the user visits the site again, the analytics cannot recognize that the user has been to the site before. There are different limits for first-party and third-party cookies, usually 24 hours or 7 days. After this period, the user is considered new to analytics, even if they have visited the site before.
This creates problems for marketers because the concept of “new users” becomes less precise. Incognito browsers also make it harder to determine user behavior. The error in determining new users depends on the use of Safari among your audience. For example, if Safari is very popular, the error can be significant. This is especially worth paying attention to in countries where a large number of users use various Apple devices.