5. When the brand is no longer different from competitors A strong brand is one that is clearly differentiated. If customers cannot distinguish your brand from your competitors, then you need to reposition it to find your own place in the market.
For example, Domino's Pizza was once in crisis when it was criticized for low product quality. They repositioned themselves by focusing on improving pizza quality, launching fast delivery service and transparent communication campaign to regain customer trust. 6.
When a brand is in crisis or has a negative brazil telegram data image If a business is facing a media crisis, scandal or serious loss of reputation, a repositioning strategy can help the brand restore its image and regain customer trust.
For example, Uber has been plagued by scandals over its corporate culture and treatment of drivers. They have repositioned themselves by changing their logo, overhauling their leadership, and focusing on user experience to rebuild trust. 3. 3.
Important steps in a brand repositioning strategy Step 1: Evaluate your current brand Check brand awareness. Identify current brand strengths, weaknesses and equity. Analyze customer feedback about the brand. Step 2: Research the market and competitors Understand market trends and changes in customer behavior.