The future of ecommerce
Posted: Mon Feb 17, 2025 8:14 am
PWA is the future of ecommerce, and if you didn’t already know that, we’ll tell you why. When looking for the best customer experience on your ecommerce site, PWA is the answer. Especially when it comes to the mobile experience, where customers can add the shop to their home screen and merchants use push notifications to inform them. Furthermore, the shopping experience is seamless, with fewer page loads and smoother page-to-page transitions. Not to forget the fact that your customers can continue their shopping during a bad connection.
Experius has worked with Magento’s PWA Studio since the beginning. Not only because we are an experienced Magento partner, but because we believe this PWA solution has a big leap on the competition. And will stay ahead, supported by the huge Magento community and the innovations they add. We currently have our own PWA Studio Accelerator, with all necessary PWA features available from the go, 4 PWA webshops up and running and 5 almost ready for launch.
Our customer Eleganza was the first merchant to go live on PWA Studio in overseas chinese in australia data the Netherlands and has gained incredible results: page load times were 41% faster and the average order value increased 28%. The main reasons for Eleganza to choose PWA were the improved (mobile) shopping experience, a lightning-fast webshop, and a decrease of server load, especially around peak sales periods such as Black Friday. It also brought them the opportunity to close the gap between web and app design, making the shop app-like and easy to navigate. Lastly, they invested in the future, not having to build their front-end twice.
When you are considering moving to PWA, you must be aware of the fact that you go ‘headless’: the frontend and backend of the ecommerce platform are decoupled. Meaning you have an Adobe Commerce (Magento) backend and on top of that the PWA as a frontend, which is connected through the GraphQL API. This not only gives you a lot of flexibility but also complete creative control over the customer experience. You can update the frontend a lot faster, not having to worry about the logistics or other processes running in the backend and vice versa. It also means that you have to familiarize yourself with new technology, such as PWA Studio, and this takes time.
Experius has worked with Magento’s PWA Studio since the beginning. Not only because we are an experienced Magento partner, but because we believe this PWA solution has a big leap on the competition. And will stay ahead, supported by the huge Magento community and the innovations they add. We currently have our own PWA Studio Accelerator, with all necessary PWA features available from the go, 4 PWA webshops up and running and 5 almost ready for launch.
Our customer Eleganza was the first merchant to go live on PWA Studio in overseas chinese in australia data the Netherlands and has gained incredible results: page load times were 41% faster and the average order value increased 28%. The main reasons for Eleganza to choose PWA were the improved (mobile) shopping experience, a lightning-fast webshop, and a decrease of server load, especially around peak sales periods such as Black Friday. It also brought them the opportunity to close the gap between web and app design, making the shop app-like and easy to navigate. Lastly, they invested in the future, not having to build their front-end twice.
When you are considering moving to PWA, you must be aware of the fact that you go ‘headless’: the frontend and backend of the ecommerce platform are decoupled. Meaning you have an Adobe Commerce (Magento) backend and on top of that the PWA as a frontend, which is connected through the GraphQL API. This not only gives you a lot of flexibility but also complete creative control over the customer experience. You can update the frontend a lot faster, not having to worry about the logistics or other processes running in the backend and vice versa. It also means that you have to familiarize yourself with new technology, such as PWA Studio, and this takes time.