Companies received negative repercussions
Posted: Mon Feb 17, 2025 8:22 am
After almost a month of advertising its new product in Brazil, McDonalds had to withdraw it from circulation following accusations that the “McPicanha” burger (supposedly named after one of the most popular cuts of meat in the country) actually does not have this meat in its composition, but a sauce that gives the product its flavor. The launch of the burger was even announced on Brazil’s biggest reality show, Big Brother Brazil, which gave the product a lot of publicity.
And its competitor, Burger King, was not far behind, having also been usa phone number list singled out by Procon (a Brazilian consumer protection office, similar to the CFPB in the United States or Profeco in Mexico) for misleading consumers with the “Ribs Whopper” hamburger , launched at the end of 2021, and which, like McDonalds, is not made with the meat that gives the sandwich its name, but with the sauce and aroma of the flavor.
In addition to being charged by the authorities, both on social media, as consumers were not happy when they found out that the two products were not exactly what they expected. The companies had to respond and even change their menu.
Fake burgers
The McDonalds case occurred at the end of April and the company has since apologized for the misleading nature of the advertisement. In an official statement, it said that “the launches bring the novelty of the exclusive Picanha-flavored sauce (with natural Picanha aroma), a new presentation and a different burger in composition and size.”
The food company has since withdrawn the burger from all Brazilian restaurants. Advertising regulator Conar has opened an investigation into the case.
And its competitor, Burger King, was not far behind, having also been usa phone number list singled out by Procon (a Brazilian consumer protection office, similar to the CFPB in the United States or Profeco in Mexico) for misleading consumers with the “Ribs Whopper” hamburger , launched at the end of 2021, and which, like McDonalds, is not made with the meat that gives the sandwich its name, but with the sauce and aroma of the flavor.
In addition to being charged by the authorities, both on social media, as consumers were not happy when they found out that the two products were not exactly what they expected. The companies had to respond and even change their menu.
Fake burgers
The McDonalds case occurred at the end of April and the company has since apologized for the misleading nature of the advertisement. In an official statement, it said that “the launches bring the novelty of the exclusive Picanha-flavored sauce (with natural Picanha aroma), a new presentation and a different burger in composition and size.”
The food company has since withdrawn the burger from all Brazilian restaurants. Advertising regulator Conar has opened an investigation into the case.