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This means that, if you want to optimize a blogpost for “carry-on luggage”, for example, you don't need to worry about using exactly that keyword in your text, much less repeating it insistently. You can use synonyms such You can use synonyms, such as “hand luggage” or “on-board luggage”, which make reading more enjoyable. And even if the user types the term with errors or variations, such as “carry-on luggage” or “carry-on luggage”, Google will understand the user's search intent and present your page to them.

Therefore, exact keyword matching no longer needs to be a concern. Search chinese singapore phone number list typesDuring a shopping journey, people can adopt different search types to resolve their queries. To create your content and SEO strategies, you need to understand with what intention each search is made, to align user queries with what your brand has to deliver to them.

Let's see what the main Let's see what the main types of search are:NavigationalNavigational knows which website they want to browse and is unlikely to change their final destination. So, it uses Google as a shortcut, a way to remember the full URL or suggest a related search within that site. Navigational SearchTransactionalTransactional search is a search related to a purchase.