Common Sense Testing: 3 Surveys You Can Do Yourself
Posted: Mon Feb 17, 2025 9:08 am
First of all, it is necessary to remember that user testing plays an irreplaceable role during and after the development of the website. After all, it uses some methods and you may not even know about them. Do you ask customers on the website how they like the new features? Do you ask them over the phone how satisfied they are? Do you use Hotjar? All of this is testing.
Do you know what you don't know?
First, you need to clarify what information you are missing and need to supplement it with surveys. Maybe you are worried about a low conversion rate compared to traffic. Then it would be good to find out where on the website customers are getting lost. Or maybe you need to find out how your potential customers perceive your brand in order to better plan a strategy for brand development.
Each time you need a slightly different methodology and different data . We will present specific options for specific types of companies. You will surely find your own.
#1 I need to understand customer behavior and I don't have overseas chinese in europe data a budget to spare
If you need more detailed information and don't have a lot of money, try a telephone survey . You can of course have a large-scale survey conducted by agencies like Stem/Mark or Median, but you won't pay for it. A telephone survey can be conducted for up to 10,000 people or you can conduct it in-house yourself.
It is important to plan the questions well . You can find out how to prepare such a telephone survey in the case study here .
When to use a telephone survey:
When a telephone survey is not suitable:
You need quality information
You need to know the quality of customer service
You need to know how they perceive the brand
You follow trends
You are also interested in personal motives and opinions (we buy under the influence of emotions, after all)
You need tons of data
You need to find out why something on the website isn't working
You need to know how something works (for example, how users search)
The main goal of a phone interview is to understand. All you have to do is call 10 people who might have the answers. Our trick: don't be afraid of the reaction. In our experience, 97% of people respond positively, even if they give you negative feedback. They simply appreciate that you want to improve and are interested in their experience.
Do you know what you don't know?
First, you need to clarify what information you are missing and need to supplement it with surveys. Maybe you are worried about a low conversion rate compared to traffic. Then it would be good to find out where on the website customers are getting lost. Or maybe you need to find out how your potential customers perceive your brand in order to better plan a strategy for brand development.
Each time you need a slightly different methodology and different data . We will present specific options for specific types of companies. You will surely find your own.
#1 I need to understand customer behavior and I don't have overseas chinese in europe data a budget to spare
If you need more detailed information and don't have a lot of money, try a telephone survey . You can of course have a large-scale survey conducted by agencies like Stem/Mark or Median, but you won't pay for it. A telephone survey can be conducted for up to 10,000 people or you can conduct it in-house yourself.
It is important to plan the questions well . You can find out how to prepare such a telephone survey in the case study here .
When to use a telephone survey:
When a telephone survey is not suitable:
You need quality information
You need to know the quality of customer service
You need to know how they perceive the brand
You follow trends
You are also interested in personal motives and opinions (we buy under the influence of emotions, after all)
You need tons of data
You need to find out why something on the website isn't working
You need to know how something works (for example, how users search)
The main goal of a phone interview is to understand. All you have to do is call 10 people who might have the answers. Our trick: don't be afraid of the reaction. In our experience, 97% of people respond positively, even if they give you negative feedback. They simply appreciate that you want to improve and are interested in their experience.