What is online brand search?

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What's being said about your brand elsewhere, in the media, on product comparison sites, on job portals and on specialist websites. What if they don't like what they find? Well, it's a lost opportunity forever. Your version is on your website, but everyone else's is out there in the vast online world.

So, have you checked out what Google says about canada mobile database your brand? Go ahead and open a new browser tab and do it. That's where you'll start seeing your online reputation.

Here we can see the first page of the search engine results page (SERP) for Bannister Global. Your results will likely look the same.

Google Search - Bannister Global
In addition to the company's own website, the results are likely to include a newspaper article or a specialist website, which can be a good thing. It's also possible that a competitor has bid on your name as a keyword in Google Ads and is appearing ahead of your website when your name is searched. This can be remedied by countering with another bid. It will cost money, but it can be done.

Maybe you searched for your brand name and, because it is not very specific and is shared by other company/ies , their results outperform yours. This can happen if your brand is too generic, if it is a common name in any other language on the planet, or if you have not protected it in European trademark and commercial registers. Specific brands with original characteristics are easier to manage online .

If you still want to compete with your current brand, the best way is to work on building your domain authority, creating a powerful website and getting references on third-party websites.

Another very real possibility in industrial companies is that there may be some unpleasant news from the past in the press (bad references, union conflicts, accidents, legal cases...) that appear with your brand search. In this case, long-term work must be done to ensure that these references remain outside the first SERP pages. How? By doing intense digital public relations work to ensure that your 'new news' has more value for Google than the 'old news'.

Regardless of what the first page of Google looks like when you search for your business, there are a few things you should know about it and how you can take advantage of its potential.