How to Promote Your Chosen Incentive
Posted: Mon Feb 17, 2025 9:49 am
You’ve chosen the incentive you plan to offer to customers in exchange for reviews. That’s great! Now it’s time to make sure your customers know about it.
Sometimes, a consumer will write a review without being prompted. But in most cases, they need a gentle reminder in the form of a post purchase email. Here at PowerReviews, we’ve found that about 80% of reviews are written as the result of a post purchase email.
So if you’re offering an incentive in exchange for reviews, be sure to prominently promote it in your post purchase emails. When possible, include the incentive in the top portion of the email so your shoppers will see if — even if they don’t scroll through the entire email. For example, this one from Bissell makes it clear that those who write reviews will be entered in a sweepstakes to win a prize.
You can also include these promotions in your packaging like this insert from Derma E.
How to Maintain Transparency (and Preserve Trust) When Incentivizing Reviewers
Consumers value reviews because this content is provided by fellow shoppers cash app database sharing their real experiences, rather than a brand trying to sell a product. In order to preserve consumer trust, transparency is a must.
When you display reviews, be sure to include fine print or a badge that indicates when a consumer received an incentive in exchange for a review. That way, future shoppers will have a clear idea of who wrote each review.
For example, it’s clear that the person who wrote this review for Wander Beauty is a verified buyer who received a free sample in exchange for their review.
Start Generating More Conversion-Boosting Reviews with the Right Incentive
Reviews are more important than ever before, regardless of what a consumer is shopping for. Brands and retailers must make it a priority to collect plenty of this content — or risk losing customers to a competitor. Offering the right incentive can be a great way to supercharge your review collection — and boost conversion across your website.
Sometimes, a consumer will write a review without being prompted. But in most cases, they need a gentle reminder in the form of a post purchase email. Here at PowerReviews, we’ve found that about 80% of reviews are written as the result of a post purchase email.
So if you’re offering an incentive in exchange for reviews, be sure to prominently promote it in your post purchase emails. When possible, include the incentive in the top portion of the email so your shoppers will see if — even if they don’t scroll through the entire email. For example, this one from Bissell makes it clear that those who write reviews will be entered in a sweepstakes to win a prize.
You can also include these promotions in your packaging like this insert from Derma E.
How to Maintain Transparency (and Preserve Trust) When Incentivizing Reviewers
Consumers value reviews because this content is provided by fellow shoppers cash app database sharing their real experiences, rather than a brand trying to sell a product. In order to preserve consumer trust, transparency is a must.
When you display reviews, be sure to include fine print or a badge that indicates when a consumer received an incentive in exchange for a review. That way, future shoppers will have a clear idea of who wrote each review.
For example, it’s clear that the person who wrote this review for Wander Beauty is a verified buyer who received a free sample in exchange for their review.
Start Generating More Conversion-Boosting Reviews with the Right Incentive
Reviews are more important than ever before, regardless of what a consumer is shopping for. Brands and retailers must make it a priority to collect plenty of this content — or risk losing customers to a competitor. Offering the right incentive can be a great way to supercharge your review collection — and boost conversion across your website.