In short, display ads are all the ads we find when browsing the Internet, whether on websites, blogs, social networks or even e-commerce sites like Amazon or Ebay.
These usually include a copy or a snippet of text, images or even animations or videos to attract the attention of users who use these sites.
One of their objectives is, precisely, to capture the attention of those who indonesia phone number list browse the Internet to offer them a particular product or service. However, they are also used to communicate promotions, discounts or free content such as ebooks, among others.
Display ads are a fundamental part of display advertising campaigns, such as the Google Display Network , which takes advantage of the popularity of sites such as Gmail, YouTube or Maps to offer advertisers a space to attract new audiences.
It is common for display ads to be associated with banners, however, thanks to all the features offered by Google, it is possible to take advantage of more formats that stimulate engagement, even creating responsive ads that offer greater possibilities in the creative area.
If you have experience in Inbound fields or methodologies such as Content Marketing , you will surely have realized that display ads are perfect elements for top-of-funnel marketing strategies, but they can also add value to remarketing initiatives.
Structure of display ad campaigns
In principle, three fundamental factors are needed to carry out display advertising actions:
advertisers;
websites or blogs;