Sales-Qualified Leads (SQL)
Posted: Tue Feb 18, 2025 4:38 am
SQLs are sales qualified leads. In other words, they are leads that are ready to buy your product or service and if they receive an offer in the right way, they are more likely to accept it.
One of the actions that tells you that a lead is an SQL is free trials and demos.
If a potential customer requests a trial of a product or service, it's a great indicator that they're ready to buy.
These are the leads that can become future clients, however, there are als russia phone number list o cold leads that are those that do not fit the profile of your ideal client nor are they interested in your products or services now or will be in the future.
What is the importance of lead scoring for your business?
Lead scoring is one of the most important tactics when a company starts generating a good number of leads from Inbound Marketing.
After all, not every lead is created equal, and salespeople shouldn't be forced to rely on luck when choosing who to approach.
The better you know your leads , the greater your chances of reaching out to only those who are ready to become customers , and that's where lead scoring helps.
The result is the 3 benefits you will see below:
Cost reduction
From the moment you invest in lead scoring, your company starts spending less on sales and marketing. Why?
The answer is simple. Marketing and sales teams will spend less time nurturing and engaging leads to achieve the same conversion rate they had before.
One of the actions that tells you that a lead is an SQL is free trials and demos.
If a potential customer requests a trial of a product or service, it's a great indicator that they're ready to buy.
These are the leads that can become future clients, however, there are als russia phone number list o cold leads that are those that do not fit the profile of your ideal client nor are they interested in your products or services now or will be in the future.
What is the importance of lead scoring for your business?
Lead scoring is one of the most important tactics when a company starts generating a good number of leads from Inbound Marketing.
After all, not every lead is created equal, and salespeople shouldn't be forced to rely on luck when choosing who to approach.
The better you know your leads , the greater your chances of reaching out to only those who are ready to become customers , and that's where lead scoring helps.
The result is the 3 benefits you will see below:
Cost reduction
From the moment you invest in lead scoring, your company starts spending less on sales and marketing. Why?
The answer is simple. Marketing and sales teams will spend less time nurturing and engaging leads to achieve the same conversion rate they had before.