Types of metrics
Posted: Tue Feb 18, 2025 5:05 am
Although they are not completely dispensable, metrics such as the number of likes, shares and followers should be observed, but they will not fully determine the success of your IE's digital marketing campaign.
What should be analyzed are the metrics that offer information on the attraction of new students, the conversion rate of the education funnel, the return on investment of spending on campaigns, among others.
Each institution has its own particularities and this is reflected in the specific objectives they aim to ecuador mobile database achieve. With this in mind, we have separated some metrics that may be interesting to evaluate the strategies practiced by your IE.
Return on Investment
With this metric it is possible to know the return generated by a certain campaign of your institution.
For example, a university creates a strategy to publicize its selection process and all the expenses involved with that action will be analyzed and compared with the value obtained from the enrollment of new students.
This will make it possible to calculate how much value this strategy generated for the institution.
What should be analyzed are the metrics that offer information on the attraction of new students, the conversion rate of the education funnel, the return on investment of spending on campaigns, among others.
Each institution has its own particularities and this is reflected in the specific objectives they aim to ecuador mobile database achieve. With this in mind, we have separated some metrics that may be interesting to evaluate the strategies practiced by your IE.
Return on Investment
With this metric it is possible to know the return generated by a certain campaign of your institution.
For example, a university creates a strategy to publicize its selection process and all the expenses involved with that action will be analyzed and compared with the value obtained from the enrollment of new students.
This will make it possible to calculate how much value this strategy generated for the institution.