How do you know when it is time to hire external sources and when it is better to leave the project within the universi
Posted: Tue Feb 18, 2025 5:07 am
I couldn't tell you how many pieces of content there are or how many are left unpublished, because there is also a lot of content that is left unpublished because it has lost its validity or it is not the right time to publish it, but there are around 100 pieces of content per month, although, as I explained, not everything will be seen on the Autonomous University's social networks.
Some will go to websites and others will go to traditional, because, as I told you, we work hand in hand with traditional, we create content, yes, thinking about the means of diffusion but in an integrated way. You will not see a digital strategy separate from what we have in traditional, or at least that is our objective: to provide a single message, the same voice in both.
I think it is important to have consistency in these two strategies and being comprehensive has a lot of value egypt mobile database for any digital or traditional advertiser.
We are aware that universities have many initiatives and projects each year that require some level of publicity, and sometimes this cannot be covered by the institution's internal marketing team, so it is necessary to hire third parties.
Look, I can tell you right now that we have been 100% internal in the digital marketing department in all its aspects for a year now, but we don't have to be arrogant, we do have to look outwards.
Some will go to websites and others will go to traditional, because, as I told you, we work hand in hand with traditional, we create content, yes, thinking about the means of diffusion but in an integrated way. You will not see a digital strategy separate from what we have in traditional, or at least that is our objective: to provide a single message, the same voice in both.
I think it is important to have consistency in these two strategies and being comprehensive has a lot of value egypt mobile database for any digital or traditional advertiser.
We are aware that universities have many initiatives and projects each year that require some level of publicity, and sometimes this cannot be covered by the institution's internal marketing team, so it is necessary to hire third parties.
Look, I can tell you right now that we have been 100% internal in the digital marketing department in all its aspects for a year now, but we don't have to be arrogant, we do have to look outwards.