Some examples
Posted: Tue Feb 18, 2025 6:16 am
Beer Poker
Whenever I hear about content marketing, I think of and use as an example the beer Poker from the parent company Bavaria in Colombia, which has been doing a great job in giving its audience real value through content that entertains and carries a fun message that makes the public forget about the value of beer and only invites them to want to have a cold beer with their friends.
Poker creates digital content through full knowledge of its audience, which is enough to transmit stories on its social networks that are linked to the daily experiences of its people and allowing identification with the content in the first seconds of connection.
They named this content “Entre panas” and it is a web series that is broadcast digitally on all the brand’s honduras mobile database social networks and formats.
Once a week they release a new chapter to the public and throughout the week they create anticipation so that people don't lose the thread of the series through small capsules.
Chapter 1, season 5.
In addition, there is a website where you can go into detail about the entire series. By the way, it has already reached its fourth season, which indicates that it is content that generated so much value that they have allowed themselves to extend the format and its stories to continue entertaining all the beer drinkers in the country.
Whenever I hear about content marketing, I think of and use as an example the beer Poker from the parent company Bavaria in Colombia, which has been doing a great job in giving its audience real value through content that entertains and carries a fun message that makes the public forget about the value of beer and only invites them to want to have a cold beer with their friends.
Poker creates digital content through full knowledge of its audience, which is enough to transmit stories on its social networks that are linked to the daily experiences of its people and allowing identification with the content in the first seconds of connection.
They named this content “Entre panas” and it is a web series that is broadcast digitally on all the brand’s honduras mobile database social networks and formats.
Once a week they release a new chapter to the public and throughout the week they create anticipation so that people don't lose the thread of the series through small capsules.
Chapter 1, season 5.
In addition, there is a website where you can go into detail about the entire series. By the way, it has already reached its fourth season, which indicates that it is content that generated so much value that they have allowed themselves to extend the format and its stories to continue entertaining all the beer drinkers in the country.