Use the power of the sender name, subject, and preheader
Posted: Tue Feb 18, 2025 6:16 am
When planning your strategy, consider:
What are your specific goals? Do you want to increase sales in general, or sell specific products?
Are you planning events for Black Friday , Cyber Monday, special Christmas and post-Christmas campaigns?
What international days are most important for your product / your business?
Will you reward loyal customers?
You can find more questions in the e-book .
The answers to these questions will help you shape your marketing strategy for the upcoming season and direct your email campaigns in the right direction.
How to proceed
Get your reports handy . Consider the statistics of your campaigns from last year and work with specific data. Find out what customers were most interested in. Don't be afraid to recycle successful campaigns as much as possible . Don't repeat mailings with poor results or replace them with something new. This way you won't burden your audience with line database unnecessary content that they are not interested in.
Adapt to your target group's preferences and send your customers the most relevant offers, which will increase the likelihood of a purchase.
Observe your competitors or successful companies in your industry , but don't copy them. Instead, try to differentiate yourself and come up with your own ideas that will fit your business and that you believe will bring the desired results .
Go into more detail. Consider what types of campaigns you will prepare for a given period and also what their specific content will be. Combine content and sales mailings . You can immediately plan what you will make them special - competitions, limited-time offers , connections with a famous personality, etc.
When creating a specific schedule , remember that quality outweighs quantity. So don't overdo it with repeated sales offers , as this will discourage your loyal customers. You can find inspiration for the schedule in our + 1 tip: Seasonal Marketing Calendar , which is part of the e-book.
We recommend that you don't focus your planning solely on Christmas, but also think about post-Christmas campaigns. This way you will retain new customers who have made spontaneous purchases.
What are your specific goals? Do you want to increase sales in general, or sell specific products?
Are you planning events for Black Friday , Cyber Monday, special Christmas and post-Christmas campaigns?
What international days are most important for your product / your business?
Will you reward loyal customers?
You can find more questions in the e-book .
The answers to these questions will help you shape your marketing strategy for the upcoming season and direct your email campaigns in the right direction.
How to proceed
Get your reports handy . Consider the statistics of your campaigns from last year and work with specific data. Find out what customers were most interested in. Don't be afraid to recycle successful campaigns as much as possible . Don't repeat mailings with poor results or replace them with something new. This way you won't burden your audience with line database unnecessary content that they are not interested in.
Adapt to your target group's preferences and send your customers the most relevant offers, which will increase the likelihood of a purchase.
Observe your competitors or successful companies in your industry , but don't copy them. Instead, try to differentiate yourself and come up with your own ideas that will fit your business and that you believe will bring the desired results .
Go into more detail. Consider what types of campaigns you will prepare for a given period and also what their specific content will be. Combine content and sales mailings . You can immediately plan what you will make them special - competitions, limited-time offers , connections with a famous personality, etc.
When creating a specific schedule , remember that quality outweighs quantity. So don't overdo it with repeated sales offers , as this will discourage your loyal customers. You can find inspiration for the schedule in our + 1 tip: Seasonal Marketing Calendar , which is part of the e-book.
We recommend that you don't focus your planning solely on Christmas, but also think about post-Christmas campaigns. This way you will retain new customers who have made spontaneous purchases.