Set up a new goal for the strategy - "Maximum conversions"
Posted: Tue Feb 18, 2025 8:10 am
The campaign used the "Maximum Conversions" strategy and the "On Site for More Than 4 Minutes" objective — it was created via a JavaScript event, pay per click.
As a result, we got a campaign of 850 groups. We decided to entrust bid management for such a number of groups to an automatic strategy. Manual management would have been ineffective: it would have taken a lot of time and would not have paid off.
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The old goal "Target call" had few achievements per week — it philippines mobile database was not suitable for the overall campaign. Therefore, we selected a new goal with more data for training and a connection with the target call. After correlation analysis, we selected the goal "Was on the site for more than 4 minutes", which was created via a JavaScript event.
For the campaign, we set up an automatic strategy "Maximum conversions" with pay-per-click and optimization for the goal "Time on the site for more than 4 minutes".
After the campaign was consolidated in the Yandex Advertising Network, the cost of the target action decreased
The CPA of the overall campaign for September-November 2022 decreased by 45% compared to campaigns in the Yandex Advertising Network for the same period in 2021. At the same time, the number of leads remained at the same level.
As a result, we got a campaign of 850 groups. We decided to entrust bid management for such a number of groups to an automatic strategy. Manual management would have been ineffective: it would have taken a lot of time and would not have paid off.
subscribe!
The old goal "Target call" had few achievements per week — it philippines mobile database was not suitable for the overall campaign. Therefore, we selected a new goal with more data for training and a connection with the target call. After correlation analysis, we selected the goal "Was on the site for more than 4 minutes", which was created via a JavaScript event.
For the campaign, we set up an automatic strategy "Maximum conversions" with pay-per-click and optimization for the goal "Time on the site for more than 4 minutes".
After the campaign was consolidated in the Yandex Advertising Network, the cost of the target action decreased
The CPA of the overall campaign for September-November 2022 decreased by 45% compared to campaigns in the Yandex Advertising Network for the same period in 2021. At the same time, the number of leads remained at the same level.