NOT giving value to the customer
Posted: Tue Feb 18, 2025 8:36 am
So step #1 is to simply create a calendar with a list of important dates that you can't miss: Halloween, Thanksgiving Day, Cyber Monday, Black Friday, Christmas, New Year's Day, etc. Read about the next important steps below.
Avoid the top 4 mistakes
A simple example: “Buy a refrigerator and get a cloth bahamas telegram data as a gift (to wipe it) . ” Do you think this is valuable? Remember that Black Friday is not when we sell off unnecessary or unpopular products that have been sitting in the warehouse. We always offer the customer value.
Communicate with the customer only on Black Friday
It's like a text message in the middle of the night from a classmate 20 years after you last saw him, asking to borrow money.
Most often, this story happens on accounts when we haven't sent emails for a long time.
For example: half a year or a year has passed, and suddenly an idea appears on the project, and we will start implementing it from Black Friday. Or from another info-drive - New Year. Irregular mailings threaten not only with the fact that the Open Rate and Click Rate indicators decrease significantly due to "lack of warmth". But also because customers do not understand and will not remember who we are when we send an email.
Avoid the top 4 mistakes
A simple example: “Buy a refrigerator and get a cloth bahamas telegram data as a gift (to wipe it) . ” Do you think this is valuable? Remember that Black Friday is not when we sell off unnecessary or unpopular products that have been sitting in the warehouse. We always offer the customer value.
Communicate with the customer only on Black Friday
It's like a text message in the middle of the night from a classmate 20 years after you last saw him, asking to borrow money.
Most often, this story happens on accounts when we haven't sent emails for a long time.
For example: half a year or a year has passed, and suddenly an idea appears on the project, and we will start implementing it from Black Friday. Or from another info-drive - New Year. Irregular mailings threaten not only with the fact that the Open Rate and Click Rate indicators decrease significantly due to "lack of warmth". But also because customers do not understand and will not remember who we are when we send an email.