Color Trends: Fall/Winter 22-23
Posted: Mon Dec 23, 2024 5:30 am
Social media and digital marketing strategies have evolved over the years, and so have the management priorities for certain actions. This is why, over time, we have made a transition to humanize and make both organic and paid content more accessible . This has been happening not only as a change in the industry but also as a difference in the consumption of social media in the new generations.
A few years ago, we focused on technical and strategic aspects for communication and conversion in ads as a priority. A meticulously planned measurement and segmentation was more important than the aesthetics of an ad. However, changes in the algorithm have led us to have a need for adaptability and a change of perspective since, right now, the importance of audiovisual communication and the way in which we attract the user in the developed creatives is vital, not only for those who see the ad, but for the algorithm.
As online advertising platforms become increasingly architectural industry email list automated, the work approach becomes strategic at all levels, especially at the advertising level, as it is necessary to quickly capture the user's attention in a world of high digital competition.
The best way to adapt to specific needs at the advertising level is to align the creative approach with current design trends in order to be: relevant in the market, convey novelty and impact and finally contribute to the process of optimizing ads and achieving better campaign results.
For this we have the color trends that will be used this fall and winter in the fashion and graphic sectors that come with new challenging trends.
Trending. Colors AW 22/23
For the AW 22/23 season, the most vibrant colors are characterized by their liveliness and emotionality, however, the more “vivid” colors need to be neutralized a little, taking into account that it is important for consumers to express themselves through these strong tones that create a contrast with these more familiar and reassuring ones.
The global colors established for this season applied to graphic design help us to better and accurately understand the different applications that could be made based on a solid argument when using them, appealing more and more to feelings and understanding the meaning of these colors in fashion.
Although brands have an established identity and clear parameters given by each look book for launching a campaign, many of these seasonal tones have already been used in these collections. For this reason, it is possible to base ourselves on these tones in order to propose colourful, sober and seasonal palettes in the development of creatives, thus helping each brand to reinforce the message it wants to highlight and being very aligned with the concepts of each of them.
JADE COLOR. It is a color that transmits tranquility and is associated with nature and feelings of peace and harmony, perfect for reinforcing messages of ecology, care and concern for the environment.
COLOR TRENDS DIGITAL MARKETING 1
LAZULI BLUE COLOR. It is an inspiring color that, due to its nuances, can give the sensation of elegance. Its dramatic naturalness makes it perfect for emphasizing uncommon concepts.
COLOR TRENDS DIGITAL MARKETING1 1
COLOR DARK OAK It has a nostalgic background inspired by the nuances of old finishes used mostly in products such as footwear and leather goods.
COLOR TRENDS DIGITAL MARKETING 2 1
HONEY COMB COLOR This shade will be key this season, adding an uplifting feeling of well-being and necessary warmth after these uncertain times, ideal for beauty and skincare products.
COLOR TRENDS DIGITAL MARKETING 3 1
ORCHID FLOWER COLOR. Its trans-seasonal appeal makes it one of the most successful colors to be used in accents necessary to reinforce the focal point on special fashion and beauty occasions.
COLOR TRENDS DIGITAL MARKETING 4 1
(Reference images taken from pinterest.com)
Color of the year 2023: Digital Lavender.
After the pandemic, consumers have been forced to perceive much more optimistic sensations and to see the world in a different way in the midst of the digitalization that confinement led us to worldwide, the way we relate has changed significantly, giving importance to our own well-being, to the connection with ourselves and opening a window to the possibility of different visions or perspectives of observing the world around us.
The colors of the purple chromatic spectrum have always been related to the feeling of emotionality, serenity, spirituality and balance, which is why for the year 2023 the color Digital Lavender, named for its sensory appeal of serenity and optimism according to the specialized fashion trends portal WGSN, will be established as the fashionable color for the year 2023.
A few years ago, we focused on technical and strategic aspects for communication and conversion in ads as a priority. A meticulously planned measurement and segmentation was more important than the aesthetics of an ad. However, changes in the algorithm have led us to have a need for adaptability and a change of perspective since, right now, the importance of audiovisual communication and the way in which we attract the user in the developed creatives is vital, not only for those who see the ad, but for the algorithm.
As online advertising platforms become increasingly architectural industry email list automated, the work approach becomes strategic at all levels, especially at the advertising level, as it is necessary to quickly capture the user's attention in a world of high digital competition.
The best way to adapt to specific needs at the advertising level is to align the creative approach with current design trends in order to be: relevant in the market, convey novelty and impact and finally contribute to the process of optimizing ads and achieving better campaign results.
For this we have the color trends that will be used this fall and winter in the fashion and graphic sectors that come with new challenging trends.
Trending. Colors AW 22/23
For the AW 22/23 season, the most vibrant colors are characterized by their liveliness and emotionality, however, the more “vivid” colors need to be neutralized a little, taking into account that it is important for consumers to express themselves through these strong tones that create a contrast with these more familiar and reassuring ones.
The global colors established for this season applied to graphic design help us to better and accurately understand the different applications that could be made based on a solid argument when using them, appealing more and more to feelings and understanding the meaning of these colors in fashion.
Although brands have an established identity and clear parameters given by each look book for launching a campaign, many of these seasonal tones have already been used in these collections. For this reason, it is possible to base ourselves on these tones in order to propose colourful, sober and seasonal palettes in the development of creatives, thus helping each brand to reinforce the message it wants to highlight and being very aligned with the concepts of each of them.
JADE COLOR. It is a color that transmits tranquility and is associated with nature and feelings of peace and harmony, perfect for reinforcing messages of ecology, care and concern for the environment.
COLOR TRENDS DIGITAL MARKETING 1
LAZULI BLUE COLOR. It is an inspiring color that, due to its nuances, can give the sensation of elegance. Its dramatic naturalness makes it perfect for emphasizing uncommon concepts.
COLOR TRENDS DIGITAL MARKETING1 1
COLOR DARK OAK It has a nostalgic background inspired by the nuances of old finishes used mostly in products such as footwear and leather goods.
COLOR TRENDS DIGITAL MARKETING 2 1
HONEY COMB COLOR This shade will be key this season, adding an uplifting feeling of well-being and necessary warmth after these uncertain times, ideal for beauty and skincare products.
COLOR TRENDS DIGITAL MARKETING 3 1
ORCHID FLOWER COLOR. Its trans-seasonal appeal makes it one of the most successful colors to be used in accents necessary to reinforce the focal point on special fashion and beauty occasions.
COLOR TRENDS DIGITAL MARKETING 4 1
(Reference images taken from pinterest.com)
Color of the year 2023: Digital Lavender.
After the pandemic, consumers have been forced to perceive much more optimistic sensations and to see the world in a different way in the midst of the digitalization that confinement led us to worldwide, the way we relate has changed significantly, giving importance to our own well-being, to the connection with ourselves and opening a window to the possibility of different visions or perspectives of observing the world around us.
The colors of the purple chromatic spectrum have always been related to the feeling of emotionality, serenity, spirituality and balance, which is why for the year 2023 the color Digital Lavender, named for its sensory appeal of serenity and optimism according to the specialized fashion trends portal WGSN, will be established as the fashionable color for the year 2023.