What advertising channels for pharma are relevant in 2023?
Posted: Tue Feb 18, 2025 9:35 am
It should be noted that in monetary terms, the pharmaceutical industry demonstrated significant growth: sales volumes reached 62.5 billion hryvnias, which is 23%, or 11.7 billion hryvnias more than the total figure for the first two quarters of last year.
Read also: Creating a digital ecosystem in the medical industry: problems and their solutions
Everything will depend on variables that are bulgaria telegram data unknown to anyone. I can express my point of view. I do not want it to be some kind of absolute, you can criticize it, but the dynamics of the situation can change. First, this is a war. If it is possible to liberate the territories and end the war in the near future, then we can observe a significant increase in consumption in the regions. With the resumption of business activity and the return of residents, economic recovery will begin, and with it - an increase in incomes for the population. Therefore, money will be spent, and we can observe a strong economic movement about 6 months after the cessation of active hostilities. Thus, the market, including the pharmaceutical sector, can experience a significant boom.
The second factor that can negatively affect the pharmaceutical business is shelling and the lack of electricity. This significantly affects not only the ability to make sales in pharmacies (when there is no light in a pharmacy, work becomes impossible), but also the operation of warehouses. The lack of light leads to a decrease in work volumes, which complicates the loading of goods and their delivery to pharmacies.
Read also: Creating a digital ecosystem in the medical industry: problems and their solutions
Everything will depend on variables that are bulgaria telegram data unknown to anyone. I can express my point of view. I do not want it to be some kind of absolute, you can criticize it, but the dynamics of the situation can change. First, this is a war. If it is possible to liberate the territories and end the war in the near future, then we can observe a significant increase in consumption in the regions. With the resumption of business activity and the return of residents, economic recovery will begin, and with it - an increase in incomes for the population. Therefore, money will be spent, and we can observe a strong economic movement about 6 months after the cessation of active hostilities. Thus, the market, including the pharmaceutical sector, can experience a significant boom.
The second factor that can negatively affect the pharmaceutical business is shelling and the lack of electricity. This significantly affects not only the ability to make sales in pharmacies (when there is no light in a pharmacy, work becomes impossible), but also the operation of warehouses. The lack of light leads to a decrease in work volumes, which complicates the loading of goods and their delivery to pharmacies.