The category is generally positive

[hasibaakterss3309]

The third factor that may affect us is the lack of international financial support. In the absence of external assistance, the state will have to use reserves to stabilize the market. This may lead to a new wave of devaluation of the national currency, which will seriously affect the market and lead to a decrease in sales volumes, as we were able to observe in 2014-2015, when some product categories experienced a decrease in volumes by even 70-80%.

On the positive aspects. Market participants bulgaria telegram data certainly understand all the difficulties of the situation, but we observe activity and activity at the internal level. . Most companies and distributors are investing in independent energy supply, installing generators and modernizing systems. This initiative is also noted among pharmacy chains.

The issue of profitability cannot be ignored. In particular, the arrival of television content plays an important role in all this. Dialogues with telesellers are being conducted with the aim of restoring monitoring, which can significantly affect the television market and, accordingly, the digital sphere. This will cause a new movement in the market. Now the pharmaceutical industry, which is to some extent positive for me, is active on television. Most pharmaceutical companies actively invest a large part of their marketing budget in teleselling.

These types of content take up about 60-70% of the marketing budget of pharmaceutical companies. This is followed by formats on social networks and mobile applications. The remaining part of the investment is directed to innovative projects.