PR for the author
We provide links to the author’s social media profile, as well as links to his/her workplace and blog (if any). If the author agrees, we make a business card. If it is appropriate to provide links to the author’s previous publications in the text, this is allowed. The blog editor tells about the authors and their expertise in the newsletter, and links to articles are posted in communities in thematic groups on Facebook, LinkedIn, and Telegram.
Acceptable publication forma benin telegram data t for the WebPromoExperts blog
longreads;
bagpipes;
instructions;
reviews of tools and services for marketers;
opinions, columns - personal experience;
informational articles;
thematic collections with useful links (digests);
advice (backed by practice);
cases (an example of the structure of a good case: you put forward a hypothesis - take measurements BEFORE - act, describing what exactly you are doing and why you are doing it - measure after - compare - draw a conclusion);
expert trends;
news (for example, changes in the search engine algorithm with a forecast of what this will lead to);
infographics;
My story — did you build a business? Tell me about it.
From my own observations: the format of press releases is categorically NOT appropriate. Therefore, there is no need to send them.
What publication format are we interested in:
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