The next trend is multiplatform
Posted: Wed Feb 19, 2025 4:19 am
Another important statistic here is that in the past, for a person to remember our brand, we needed 3 touches. That is, for example, they saw us in a store, then saw our ad on Google, and then our ad on Instagram.
Now there should be 7 of these touches. And of course, it's getting harder and harder for us, marketers, because people have banner and logo blindness, no one remembers other brands. Our task is to differentiate and make sure that people remember us specifically through these touches.
There is a saying – “Good advertising is confused with bulgaria telegram data signs of fate .” We need to become such brand signs of fate for our audience. How can this be easily implemented? This is multiplatform. That is, the format when we communicate with our audience on different platforms: Instagram, Facebook, TikTok, Twitter, Telegram channel, Viber newsletters, etc. All this can work in a combo menu. Of course, this requires more time to create content, as well as to differentiate this content. But behind this is the future, multiplatform will grow.
Multiplatform can also take on a new color - in niche and segmentation. Why? Because there are new social networks that are more narrowly focused. For example, a separate social network for photographers, content creators, music lovers. And if your audience is narrow and clearly understood by you, and at the same time represented on some niche platform, then your multiplatform can also cover niche social networks, in which you will be able not to "shoot sparrows with a cannon", but to aim at your target audience.
Now there should be 7 of these touches. And of course, it's getting harder and harder for us, marketers, because people have banner and logo blindness, no one remembers other brands. Our task is to differentiate and make sure that people remember us specifically through these touches.
There is a saying – “Good advertising is confused with bulgaria telegram data signs of fate .” We need to become such brand signs of fate for our audience. How can this be easily implemented? This is multiplatform. That is, the format when we communicate with our audience on different platforms: Instagram, Facebook, TikTok, Twitter, Telegram channel, Viber newsletters, etc. All this can work in a combo menu. Of course, this requires more time to create content, as well as to differentiate this content. But behind this is the future, multiplatform will grow.
Multiplatform can also take on a new color - in niche and segmentation. Why? Because there are new social networks that are more narrowly focused. For example, a separate social network for photographers, content creators, music lovers. And if your audience is narrow and clearly understood by you, and at the same time represented on some niche platform, then your multiplatform can also cover niche social networks, in which you will be able not to "shoot sparrows with a cannon", but to aim at your target audience.