Change counting method
Posted: Wed Feb 19, 2025 4:50 am
That is, if the same user performs the same event twice within the same session, two conversions will be registered in GA4, and only one goal achievement in Universal.
That is why the number of conversions in GA4 is usually slightly higher than the number of goals in the old version of analytics.
But as you could see in the screenshot above – this cayman islands telegram data conversion behavior is set in a separate setting. And if you prefer the logic of “ Once per session ” – you can change the counting method. To do this, go to Admin > Conversions and click on the three vertical dots next to the corresponding conversion and select “Change counting method”.
In the window that opens, select the calculation method " Once per session ". At the same time, Google will warn you that this is not the best method. By the way, I also want to draw your attention to the fact that decisions about changing the conversion calculation method should be made carefully. Well, if you really want to, then why not
select the counting method
Congratulations! Now the number of conversions in GA4 and Universal will match. Which, of course, cannot be said about the conversion rate. But that is a topic for a separate article.
That is why the number of conversions in GA4 is usually slightly higher than the number of goals in the old version of analytics.
But as you could see in the screenshot above – this cayman islands telegram data conversion behavior is set in a separate setting. And if you prefer the logic of “ Once per session ” – you can change the counting method. To do this, go to Admin > Conversions and click on the three vertical dots next to the corresponding conversion and select “Change counting method”.
In the window that opens, select the calculation method " Once per session ". At the same time, Google will warn you that this is not the best method. By the way, I also want to draw your attention to the fact that decisions about changing the conversion calculation method should be made carefully. Well, if you really want to, then why not
select the counting method
Congratulations! Now the number of conversions in GA4 and Universal will match. Which, of course, cannot be said about the conversion rate. But that is a topic for a separate article.