What if landing pages for PPC already exist?
Posted: Wed Feb 19, 2025 6:58 am
The solution can be a little more complicated if you already have PPC landing pages. First, you'll need to review the performance data for those pages in Google Search Console and evaluate the impressions and clicks they're getting from search.
If PPC landing pages aren't performing well
If a page is not performing well in search and there is an alternative SEO page for it, you can simply noindex it and move it to a subdomain. Instead of using the noindex tag on the alternative PPC page, you hong kong phone number data can try canonicalizing the page for SEO. However, this may not help solve duplication or cannibalization issues, as Google may ignore the canonical tag and decide to index both pages. This means that since this solution requires the least effort, you can test it first and try implementing the correct canonical tags on a few landing pages and see if Google executes your canonical tags.
If the PPC landing page is performing well and there is no alternative SEO page
If a PPC page is performing well in search results or has the potential to perform well in search results if optimized (which can be indicated by seeing the page getting a lot of views in GSC), and there is no corresponding SEO page, you can copy the content of the PPC page to a new SEO page with an optimized URL. You can then redirect the existing PPC page to this newly created SEO page. Finally, you can recreate the PPC page at a different URL and mark it as noindex so as not to interrupt your PPC campaign. Use this approach if you want to have two separate pages for PPC and SEO and you want the URL to be optimized and the PPC page to have less content optimization.
Note: If the PPC page URL is good and you can optimize the PPC page for SEO, then definitely choose this much simpler approach.
If PPC landing pages aren't performing well
If a page is not performing well in search and there is an alternative SEO page for it, you can simply noindex it and move it to a subdomain. Instead of using the noindex tag on the alternative PPC page, you hong kong phone number data can try canonicalizing the page for SEO. However, this may not help solve duplication or cannibalization issues, as Google may ignore the canonical tag and decide to index both pages. This means that since this solution requires the least effort, you can test it first and try implementing the correct canonical tags on a few landing pages and see if Google executes your canonical tags.
If the PPC landing page is performing well and there is no alternative SEO page
If a PPC page is performing well in search results or has the potential to perform well in search results if optimized (which can be indicated by seeing the page getting a lot of views in GSC), and there is no corresponding SEO page, you can copy the content of the PPC page to a new SEO page with an optimized URL. You can then redirect the existing PPC page to this newly created SEO page. Finally, you can recreate the PPC page at a different URL and mark it as noindex so as not to interrupt your PPC campaign. Use this approach if you want to have two separate pages for PPC and SEO and you want the URL to be optimized and the PPC page to have less content optimization.
Note: If the PPC page URL is good and you can optimize the PPC page for SEO, then definitely choose this much simpler approach.