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Budget spending rate
If your campaign is underspending or hungary phone number data overspending at the end of a month, quarter, or other time period you're tracking, it's usually a bad sign. You're probably missing out on potential opportunities or setting your cost-per-conversion (CPC) bids too high.
Rejection and other notifications
It is possible that your ad will be rejected. Therefore, it is necessary to monitor PPC systems on a daily basis and take immediate action and establish corrective measures.
Weekly review of PPC campaigns
On a weekly basis, you should check the following:
recommendation;
the pace of budget execution;
conversion;
search query overview;
abnormal changes in performance (up or down);
content placements;
keywords;
device performance;
Ad group-level CPC;
performance in individual countries.
Recommendation
Recommendations for your ads suggested by advertising systems can be very beneficial for you. Incorporate all the useful recommendations that the systems offer you. At the same time, reject anything that is irrelevant, as this will lead to an increase in optimization scores and probably train the machine learning algorithm.
Budget spending rate
Just like on a daily basis, check the pace of budget spending on a weekly basis.
Conversion
Track your conversions. If necessary, shift your spend to campaigns with a higher conversion rate or lower cost per conversion. This will optimize your ads for the best possible performance.
Search query overview
Monitor the search queries your ads are showing for. Negate irrelevant keywords, add relevant queries as keywords to your system. Spending money on keywords that are not relevant is the last thing that will bring you the desired results.
Abnormal changes in performance (up or down)
An important indicator is the performance of your ads. If you notice an abnormal change, whether it's an upward or downward swing, take notice. An increase in performance is desirable, especially if you've optimized it. Conversely, a drop in performance can be a warning sign that, if caught early, can help you resolve problems as soon as possible, thus wasting as little money and time as possible.
Effective PPC campaign management: daily, weekly and monthly checks
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