Both administrative areas have the objective of efficiently serving consumers. In this way, logistics and marketing link their work to guarantee inventory, transportation and efficient follow-up in marketing.
Companies must develop an effective marketing process so that their products can reach customers and thus remain in the market. In this regard, both logistics and marketing play an important role, as part of the administrative dynamics of any organization. Therefore, achieving an alliance between both disciplines is essential for today's businesses.
The first thing is to know what logistics is. It includes all the strategic operations that a company carries out so that its product reaches the consumer . This process includes purchasing and production, as well as distribution, transportation and storage of goods. In this way, logistics is key in the business production and supply chain .
As their main mission, logistics and marketing have to be oriented towards the target audience . Therefore, companies must know their end customer very well, in order to focus their advertising actions, as well as the processes related to efficiency and speed in the distribution of merchandise.
What does logistics bring to marketing?
Logistics focuses on storing and delivering products to customers, while marketing makes it possible for consumers to purchase them . In turn, marketing creates strategies to attract customers and market everything that logistics organizes. That is why it is so important to work on transportation and distribution, as well as on developing a well-detailed and structured marketing plan .
The interrelationship established between logistics and marketing helps companies to ensure that they listen to their public in order to consider trends and be able to personalize communication . They strive to plan production to meet market needs by reducing delivery times and guaranteeing quality of service. These two areas must respond to an efficient planning, development and control process, from the time companies make the products until they reach the point of consumption.
Thus, the joint work of both areas must comply with the following processes:
Updated inventory and storage
Having an up-to-date inventory with the right products allows cpa email database you to meet the marketing objectives proposed by your marketing strategy. This involves controlling the supply chain appropriately to meet customer needs.
Safe means of transport
Considering the sensitivity and complexity of the distribution chain, it is crucial to have an effective and safe means of transport. It is important to ensure efficiency, taking into account that market demand can change quickly.
Control and monitoring system
To optimize production and sales results and promote customer loyalty, logistics provides marketing with essential data to create better strategies. It is therefore essential to have up-to-date information on the product to be sold.
Likewise, the joint work between these two business areas allows us to highlight the advantages of logistics transport and the support of marketing campaigns, with the aim of providing better customer service and attention. It is about offering a meaningful experience, beyond the price and the product itself.
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What is merchandise planning?
One of the administrative aspects that must be considered, so that logistics and marketing can work well together, has to do with the planning and management of the merchandise in the warehouse. Therefore, it must be ensured that the items are organized correctly, in a specific place. This planning requires compliance with the following steps:
Make a record of all the products in the warehouse.
Remove all items that pose an obstacle within the warehouse, then clean the area and classify the products.
Divide items by category, taking into account type, size and quantities, placing the best-selling ones in an easily accessible place.
Label items by section to easily find them when entering the warehouse.
Organize product information in a warehouse management system, allowing you to track and keep inventory up to date.