Lead is an anglicism that refers to the person or company that has shown some kind of interest in the offer of a particular brand. This interest is made known through a request for additional information or by visiting customer service points.
There are three main types of leads:
Cold leads: use SEO and social media to attract customers and general manager email list introduce them organically into the conversion funnel. These types of leads share their data in order to get something in return. For example, a prize offered in a raffle.
Qualified leads: also called Marketing Qualified Lead (MQL). This variation is one that shows interest in the service and/or product offered but not necessarily in our company. The idea is to spark their interest and show them that our brand is the solution for all their requirements.
Sales-qualified leads: the so-called Hot Leads are those that have the highest probability of conversions. To convert them into customers, you have to be proactive with them and take actions that push them to make a purchase. The idea is to encourage maximum engagement.
How to convert them into customers?
Use strategies such as Lead Nurturing and Lead Scoring
Lead nurturing involves non-intrusive actions that guide potential customers through the purchasing process. One of the effective tactics is to make combined phone calls.
Lead scoring involves classifying leads according to their quality, level of interest and the probability of conversion. There are many variables, success lies in selecting the most appropriate one and giving it the right approach.
Methods for generating leads
SEO strategy: good organic web positioning is crucial for attracting potential leads.
SEM strategy: Google Adwords makes it easier to capture qualified leads. Thanks to its segmentation capacity, high conversion rates are achieved.
Landing pages: a good landing page design can mean a new lead. It is essential that the form is on the landing page itself.
Web, Blogs: Don't miss the chance to generate new potential clients through your blog or website. Offer interesting content and request information.
Inbound marketing: a good banner can attract users and lead them to a landing page. The idea is to be creative and not intrusive.
Webinars: These are highly valued for their high effectiveness. Users are not interested in giving their data in exchange for expert information.
Social Media: Set up different actions based on social networks and target audiences. Segmentation is maximum and the possibilities are very broad.
Video marketing: it is one of the great tools to get contact emails.
Click to Call: combines online and offline media. It consists of providing a space on a website or in a search engine for the user to enter their contact phone number and receive an immediate call.