It has not been optimized for smartphones and tablets

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Today, 69.4% of the world's total population surfs online with a mobile device (Source: Digital 2024 ). This means that your website will be explored with a smartphone or tablet. For the visit to proceed at its best, however, it must be responsive , that is, designed for those who use any type of device.

ps in this list we have business phone number database considered only some factors that affect the duration of the website, among the most important and easy to notice even by a less expert eye . But:

if your business changes
you have new business needs (for example: selling online)
the market you operate in requires updates
competitors have better portals
you have changed your brand identity
…you’ll definitely need to get your hands on it to improve it!

Responsive Website: Optimized for Smartphones and Tablets
Now that you know how long a website lasts… here's why you should do a restyling
As anticipated, an outdated portal is obsolete and can cause data loss and dangers (even commercial ones). Now, put yourself in the shoes of a user.

To understand how to limit spending - but above all how to optimize your budget by pursuing tangible results - the ideal is to rely on an agency expert in Google Ads that will advise you on the best ways to achieve your business goals.

In some cases, an external perspective can be essential to define a broader strategic plan , also considering other marketing techniques.
In Isola we are Google Ads certified . Furthermore, you can count on a competent team, always updated on the latest news and with a clear vision of the actions to take . A team that, considering your business, the reference sector and the competition, will help you understand what are the best methods to reach your goals by showing you the results achieved through specific reports .