Use a call to action in your display URL to increase conversions

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A call to action is an advertising technique where you explicitly tell the user what to do. For example, "Order Now." This can increase the number of users who take the desired action. If your display URL includes a call to action, make sure it matches the call to action on your landing page.

Use capital letters at the beginning of words and hyphens to make the URL more readable
Because your display address must look like a honduras phone number data functional URL, you can't use spaces . However, without spaces, it's difficult for the user to understand your marketing message. Therefore, you need to separate the words in some way. There are two ways to do this:

1. Capitalize the beginning of each word, for example: example.com/CheapPerfumes .
2. Use hyphens. Use hyphens between words in the visible URL, for example: example.com/cheap-perfumes .

Insert text into the subdomain of the URL to grab attention
In addition to using the part of the address after the slash, you can also use a subdomain . A subdomain is the part before the 2nd level domain, usually called www. Since almost every other ad on the search results page has no subdomain or only a www subdomain, putting text in the subdomain will differentiate your ad from the others. Your address could then look like: cheap-perfumes.example.com .

A visible address in your PPC ad is another way to attract visitors' attention and get them to click . It's very easy to optimize and edit. With a few minutes of editing, your PPC ad will be more visible, leading to higher click-through rates, better quality scores, and ultimately lower cost-per-click and higher profits.