Rock Content announces its first acquisition: iClips is now Rock Content
Posted: Sat Feb 22, 2025 5:45 am
Rock Content has announced its first acquisition to establish itself as one of the world’s largest Content Marketing companies. iClips, a pioneer software company for agency project management, is now part of the Brazilian company portfolio.
The Rock Content mergers and acquisitions strategy is part of a natural extension plan for the organization’s solutions.
The goal is to help agencies, which are an essential part of the communication market, to scale their deliveries and provide better experiences for themselves and their clients.
The acquisition seeks to consolidate Rock Content as a leader in the Content Marketing market
Rock Content is already the largest Content Marketing organization in Latin America. With the mission of enabling growth opportunities for other companies, this initial phase of expansion aligns with Rock’s strategy of fundraising.
The company, owned by Diego Gomes, Vitor Peçanha, and Edmar Ferreira, already holds clients outside Brazil and is paving the way for international growth.
The startup has been efficient in capital management since its first steps and is now preparing to accelerate its growth in both organic and inorganic ways.
With an office in Guadalajara, Rock Content serves customers not canada cell phone number list only from Mexico but also from Colombia, Argentina, Paraguay, Portugal, among others.
By the end of 2020, the goal is to double iClips’ participation in the agency management and collaboration systems market. All agencies that were not yet with Rock Content will have access to a platform that meets their demands.
“Now we are all a single company, working together to help agencies scale and provide better experiences for them and their customers. We are together on a journey to create a modern, collaborative platform and enable the growth of marketing professionals, agencies, and brands”, states Diego Gomes, CEO of Rock Content.
iClip’s expertise with agencies
From Juiz de Fora, a city in southwestern Brazil, iClips was founded in 2001 and, since then, has grown quickly and sustainably. The software that runs on the cloud offers customized workflows that fit both simple and complex creative processes.
A good example is iJob, a platform feature that allows agencies to invite advertisers to collaborate on creative projects.
To further benefit agencies, iClips offers a method specifically designed for them. The OGO Methodology (Organization, Management, and Optimization) aims to make agencies more efficient in their operations and, consequently, more lucrative.
The Rock Content mergers and acquisitions strategy is part of a natural extension plan for the organization’s solutions.
The goal is to help agencies, which are an essential part of the communication market, to scale their deliveries and provide better experiences for themselves and their clients.
The acquisition seeks to consolidate Rock Content as a leader in the Content Marketing market
Rock Content is already the largest Content Marketing organization in Latin America. With the mission of enabling growth opportunities for other companies, this initial phase of expansion aligns with Rock’s strategy of fundraising.
The company, owned by Diego Gomes, Vitor Peçanha, and Edmar Ferreira, already holds clients outside Brazil and is paving the way for international growth.
The startup has been efficient in capital management since its first steps and is now preparing to accelerate its growth in both organic and inorganic ways.
With an office in Guadalajara, Rock Content serves customers not canada cell phone number list only from Mexico but also from Colombia, Argentina, Paraguay, Portugal, among others.
By the end of 2020, the goal is to double iClips’ participation in the agency management and collaboration systems market. All agencies that were not yet with Rock Content will have access to a platform that meets their demands.
“Now we are all a single company, working together to help agencies scale and provide better experiences for them and their customers. We are together on a journey to create a modern, collaborative platform and enable the growth of marketing professionals, agencies, and brands”, states Diego Gomes, CEO of Rock Content.
iClip’s expertise with agencies
From Juiz de Fora, a city in southwestern Brazil, iClips was founded in 2001 and, since then, has grown quickly and sustainably. The software that runs on the cloud offers customized workflows that fit both simple and complex creative processes.
A good example is iJob, a platform feature that allows agencies to invite advertisers to collaborate on creative projects.
To further benefit agencies, iClips offers a method specifically designed for them. The OGO Methodology (Organization, Management, and Optimization) aims to make agencies more efficient in their operations and, consequently, more lucrative.