You can say a campaign is being A/B tested when your marketing
Posted: Sat Feb 22, 2025 6:01 am
Beat Your Competition
You can use dynamic landing pages to beat your competition. You can research what keywords your competition ranks for and how high they rank. Then, you can create a PPC campaign for those keywords your competition ranks for.
Then you can change your landing page to include those keywords.
Cons of Dynamic Landing Pages
Some people might cite cost or developer time to develop dynamic landing pages.
The reality is that there are many automated tools available to create dynamic landing pages, which can quickly outweigh the costs to build one.
One point against using a dynamic landing page is that it won’t appear in search engines. With a static landing page, it’s pretty easy for search engines to read and index the code.
Dynamic landing pages use scripts that search engines typically don’t index. This means that the likelihood of your landing page appearing high in organic search results is low.
Given this point, you’re going to have to rely on paid traffic to drive traffic if you decide to use a dynamic landing page.
The big point against using dynamic landing pages is that you have to know and understand how to create URL parameters and understand how they work. A URL parameter allows you to create URLs according to specific metrics, such as keywords used or the source of website traffic.
You also need to know analytics work so you can track which keyword(s) and page versions are working and which ones aren’t. You’re going to want to track:
What device are people using to access your site?
What content is getting a good response?
Where the prospect came from (ad, organic traffic)
Search terms used to get to your site.
Looking at your analytics will enable you to make good decisions based on data, not on your gut feeling. You can use a tool like analytics to read and understand the data points.
Best Practices of Dynamic Landing Pages
The truth is that there are dozens of variables that make or break a landing page.
For example, did you know that 48% of landing pages have more than one offer?
In that case, giving more than one offer can lower conversion rates. You should have one offer with a very clear and concise call to action.
These are some of the basics you should know that can help your conversions even more.
Your Headline Counts
Your headline should have one goal: to get people to read further. Your headline can determine up to 80%-90% of the success of your landing page.
Writing a good headline is an art form that requires practice.
You want to make people curious, be very specific, and set the tone for the rest of the copy.
Create An Offer That Wows Them
You can have the prettiest landing page ever, but if your offer is weak, you can forget about making conversions.
When you create an offer, think about what matters most to your prospect. What’s one thing that you can offer that would make their day?
It could be a course, a webinar, an ebook, or a white paper. The key here is that your prospect has to want it.
You’re going to need to put yourself in your prospects’ shoes and figure out what’s the most compelling things for them.
Don’t Ignore Color and Design
It’s easy to overlook color and design when it comes to dynamic landing hong kong cell phone number list pages. When you create your page, keep it simple and make sure that it loads fast.
You don’t want to lose conversions because your page didn’t load fast enough.
With colors, you want to be sure to use complementary colors, and use a color that will have the call to action button stand out.
Have a Strong Call to Action
Your landing page needs to do one thing: generate an action. As you can see, each component builds on the next, from the headline right down to the call to action.
Be clear and direct when you write your call to action.
For example, what makes a better call to action, “Sign up here” or “Download Your Guide That Will Solve Your Big Problem Now”?
Your call to action should be a not-so-gentle reminder of why they came to your page to begin with.
You can use dynamic landing pages to beat your competition. You can research what keywords your competition ranks for and how high they rank. Then, you can create a PPC campaign for those keywords your competition ranks for.
Then you can change your landing page to include those keywords.
Cons of Dynamic Landing Pages
Some people might cite cost or developer time to develop dynamic landing pages.
The reality is that there are many automated tools available to create dynamic landing pages, which can quickly outweigh the costs to build one.
One point against using a dynamic landing page is that it won’t appear in search engines. With a static landing page, it’s pretty easy for search engines to read and index the code.
Dynamic landing pages use scripts that search engines typically don’t index. This means that the likelihood of your landing page appearing high in organic search results is low.
Given this point, you’re going to have to rely on paid traffic to drive traffic if you decide to use a dynamic landing page.
The big point against using dynamic landing pages is that you have to know and understand how to create URL parameters and understand how they work. A URL parameter allows you to create URLs according to specific metrics, such as keywords used or the source of website traffic.
You also need to know analytics work so you can track which keyword(s) and page versions are working and which ones aren’t. You’re going to want to track:
What device are people using to access your site?
What content is getting a good response?
Where the prospect came from (ad, organic traffic)
Search terms used to get to your site.
Looking at your analytics will enable you to make good decisions based on data, not on your gut feeling. You can use a tool like analytics to read and understand the data points.
Best Practices of Dynamic Landing Pages
The truth is that there are dozens of variables that make or break a landing page.
For example, did you know that 48% of landing pages have more than one offer?
In that case, giving more than one offer can lower conversion rates. You should have one offer with a very clear and concise call to action.
These are some of the basics you should know that can help your conversions even more.
Your Headline Counts
Your headline should have one goal: to get people to read further. Your headline can determine up to 80%-90% of the success of your landing page.
Writing a good headline is an art form that requires practice.
You want to make people curious, be very specific, and set the tone for the rest of the copy.
Create An Offer That Wows Them
You can have the prettiest landing page ever, but if your offer is weak, you can forget about making conversions.
When you create an offer, think about what matters most to your prospect. What’s one thing that you can offer that would make their day?
It could be a course, a webinar, an ebook, or a white paper. The key here is that your prospect has to want it.
You’re going to need to put yourself in your prospects’ shoes and figure out what’s the most compelling things for them.
Don’t Ignore Color and Design
It’s easy to overlook color and design when it comes to dynamic landing hong kong cell phone number list pages. When you create your page, keep it simple and make sure that it loads fast.
You don’t want to lose conversions because your page didn’t load fast enough.
With colors, you want to be sure to use complementary colors, and use a color that will have the call to action button stand out.
Have a Strong Call to Action
Your landing page needs to do one thing: generate an action. As you can see, each component builds on the next, from the headline right down to the call to action.
Be clear and direct when you write your call to action.
For example, what makes a better call to action, “Sign up here” or “Download Your Guide That Will Solve Your Big Problem Now”?
Your call to action should be a not-so-gentle reminder of why they came to your page to begin with.