4 steps to creating optimized and customized URLs for your business
Posted: Sat Feb 22, 2025 6:27 am
Finally comes the subdirectory, which represents the internal pages of your site. The domain “mysite.com/contact” represents the contact page within mysite.com.
The structure of subdirectories is almost unlimited, and only depends on the size of your site.
An e-commerce site with dozens of categories and thousands of products will need a clear subdirectory structure for each part of the site.
A well-chosen URL has the potential to attract much higher turnover for your business.
Best of all, you don’t have to spend a lot of time or money, just make the japan cell phone number list right optimizations.
But what optimizations are these? Here’s a simple, practical walkthrough for you to create custom, optimized URLS to get the best possible ROI from your site:
1. Choose a domain that represents your niche market
We’ve talked about this here, but it’s important to remember: your domain is key to making people attracted to your site and want to access it.
Choose a domain name that best represents your niche market, or preferably choose your company name to a good extent, such as “.com” or “.com.br.”
2. Choose easy and convincing words for subdirectories.
Semantics are critical to getting along with search engines today. So don’t fall into the trap of leaving the internal pages of your site with subdirectories that no one understands.
It’s much better for your About Us page to be “mysite.com/about” than “mysite.com/3423stp.php.”
Also, when customizing landing page URLs, use convincing words such as “/ download-ebook” or “buy now.”
Users will be more inclined to click on them, and Google can rank them in better positions.
3. Make your URL short (whenever possible)
If possible, leave your URL short. This will make it easier for users to remember it, even if they can’t access it immediately or have no place to write down the address.
Of course this will not always be viable. In such cases, prioritize semantics. Even a longer URL can be easily remembered and accessed if it is clear and uncomplicated.
4. Customize the links for each platform you share them on.
When sharing your links on social networks or business cards, the original URL, even if well optimized, may not be the best choice.
You can use a URL shortener and customize the link with a short word that encourages the person to take action.
In addition, these shorteners offer click tracking and other information about users who access content from short links, which can give you a good strategic advantage.
Who would have thought that a URL would be so important to your marketing strategy? Now that you know this, it’s time to get your hands dirty and do everything to attract the right people to your site.
The structure of subdirectories is almost unlimited, and only depends on the size of your site.
An e-commerce site with dozens of categories and thousands of products will need a clear subdirectory structure for each part of the site.
A well-chosen URL has the potential to attract much higher turnover for your business.
Best of all, you don’t have to spend a lot of time or money, just make the japan cell phone number list right optimizations.
But what optimizations are these? Here’s a simple, practical walkthrough for you to create custom, optimized URLS to get the best possible ROI from your site:
1. Choose a domain that represents your niche market
We’ve talked about this here, but it’s important to remember: your domain is key to making people attracted to your site and want to access it.
Choose a domain name that best represents your niche market, or preferably choose your company name to a good extent, such as “.com” or “.com.br.”
2. Choose easy and convincing words for subdirectories.
Semantics are critical to getting along with search engines today. So don’t fall into the trap of leaving the internal pages of your site with subdirectories that no one understands.
It’s much better for your About Us page to be “mysite.com/about” than “mysite.com/3423stp.php.”
Also, when customizing landing page URLs, use convincing words such as “/ download-ebook” or “buy now.”
Users will be more inclined to click on them, and Google can rank them in better positions.
3. Make your URL short (whenever possible)
If possible, leave your URL short. This will make it easier for users to remember it, even if they can’t access it immediately or have no place to write down the address.
Of course this will not always be viable. In such cases, prioritize semantics. Even a longer URL can be easily remembered and accessed if it is clear and uncomplicated.
4. Customize the links for each platform you share them on.
When sharing your links on social networks or business cards, the original URL, even if well optimized, may not be the best choice.
You can use a URL shortener and customize the link with a short word that encourages the person to take action.
In addition, these shorteners offer click tracking and other information about users who access content from short links, which can give you a good strategic advantage.
Who would have thought that a URL would be so important to your marketing strategy? Now that you know this, it’s time to get your hands dirty and do everything to attract the right people to your site.