To convince them, they need precise

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information and certain solutions to their problems. You must assure them that your company is serious and reliable, but above all that your product and/or service is what they are looking for. To do this, it is good to know how to convey your thought leadership and your confidence, mastery of the subject, knowledge, as well as demonstrating competence and authority.

To enhance the qualities and uniqueness business phone number list of your business, therefore, you need to work on your company's personal branding by creating valuable content and applying SEO marketing techniques for b2b. You can invest, for example, in a strategy that includes:

blogging
case study
guest post
PR activities
valuable backlinks
Blogging
Having a blog on your company website is essential to create a sense of trust in your business and increase sales. Just think that, in b2b, 71% of people consult the contents of this channel before making a purchase (Source: Survey Report/Think With Google ) and companies that maintain a blog “generate on average 67% more leads per month than companies that do not have one” (Source: Hubspot ).
Finally, at an SEO level, an updated blog is crucial to better index the site (thus also increasing the opportunities of being found on search engines).


Case study
Among the contents to be published on the website, case studies in b2b are useful to increase credibility in the eyes of buyer personas because: