How to increase page loading speed
Posted: Sat Feb 22, 2025 7:23 am
Reduce the size of your pages by shrinking and compressing images, removing unused javascript, or merging them into one. The same goes for CSS files. Adjust image loading using lazy loading and place elements that are not relevant to the user (such as tracking codes) so that they load last. You can also use Google AMP or simplify page content. Loading speed can literally decide the outcome of your mobile PPC campaign.
Measuring page speed
Optimize call-only campaigns
Many advertisers focus on increasing their CPC and netherlands phone number data max daily budget when trying to maximize conversions in their mobile PPC campaign. However, you can also quickly improve your mobile call-only PPC campaigns with a better bidding strategy. An easy way to move your campaigns forward is through aggressive bidding. This will allow you to quickly capture top positions, get lots of conversions, and improve your Quality Score.
A great place to get bidding information is the Google Ads Keyword Planner.
Here you should focus on these two metrics:
Top of Page Bid (Bottom Band) – The lowest amount you have to pay to have your ad placed at the top of the first page.
Top of Page Bid (Top Band) – The highest amount you have to pay to rank in the first two positions on the first page.
These values ​​may vary depending on what filters you use, what campaign targeting you choose , etc. For your call-only campaigns, start with slightly higher bids than the planner recommends to get your ad to the top of the page. Since this is a call-only campaign, you'll save yourself the hassle of creating a landing page to improve your Quality Score.
Measuring page speed
Optimize call-only campaigns
Many advertisers focus on increasing their CPC and netherlands phone number data max daily budget when trying to maximize conversions in their mobile PPC campaign. However, you can also quickly improve your mobile call-only PPC campaigns with a better bidding strategy. An easy way to move your campaigns forward is through aggressive bidding. This will allow you to quickly capture top positions, get lots of conversions, and improve your Quality Score.
A great place to get bidding information is the Google Ads Keyword Planner.
Here you should focus on these two metrics:
Top of Page Bid (Bottom Band) – The lowest amount you have to pay to have your ad placed at the top of the first page.
Top of Page Bid (Top Band) – The highest amount you have to pay to rank in the first two positions on the first page.
These values ​​may vary depending on what filters you use, what campaign targeting you choose , etc. For your call-only campaigns, start with slightly higher bids than the planner recommends to get your ad to the top of the page. Since this is a call-only campaign, you'll save yourself the hassle of creating a landing page to improve your Quality Score.