Search Network Campaigns

[nusaibatara]

google ads ad
These first campaigns show advertisements to users who have searched for keywords inserted within the advertisement itself . We are therefore talking about advertisements that are shown after the user types a search string, with the aim of obtaining relevant results .

Display Network Campaigns
display ad
Display network ads, unlike jordan cell phone number list the previous ones, aim to intercept a latent demand , thus addressing all those users who are not yet clear about what they are looking for. They are therefore advertising banners , published on websites visited by people potentially interested in that particular product.

These ads also work particularly well as part of remarketing strategies , i.e. advertisements that aim to bring users back to a site they have previously visited.

Video Campaigns
Video campaigns are among the best performing ones , considering that video content amounts to more than 80% of all content on the web . If we also consider the fact that YouTube is the second most used social network , then the great power of videos is quite evident, which, among other things, allow you to generate traffic to websites , increase conversions and improve brand reputation .

Finally, as for Google Shopping , we can say that it deserves a separate discussion. Before addressing it, however, let's look in detail at how Google Ads works and the concrete advantages it can offer you .